The company also uses
its Roastery locations as test kitchens.
It has been Starbucks» hope that
these Roastery locations will become destinations for coffee drinkers.
The new cold brew is just one way for Starbucks to make
Roastery locations even more enticing for coffee lovers.
In addition to bringing in sales and providing a new, classier shopping experience,
the Roastery locations will also allow Starbucks to expand its Reserve coffee line.
Starbucks plans to open its next
Roastery location in Asia in 2016 and is actively looking for real estate for its second Roastery in the United States.
Not exact matches
Every cup of coffee sold at the
Roastery is brewed on site in the massive 15,000 square foot
location, providing a behind - the - scenes look of the coffee giant's roasting process.
While the coffee giant's traditional
locations have been serving up whimsical Frappucinos, its
Roastery and Reserve Bars are catering to a very different and more upscale audience.
A primary
roastery is set up in California and New York and each supply product to the retail
locations in its respective state.
Starbucks Reserve
Roastery in Seattle celebrated a significant milestone, opening the doors to the first ever Princi bakery and café
location in the United States.
Increasing its physical presence in China, along with Starbucks» efforts to go after a more affluent and coffee - loving clientele through its premium coffee
locations (aka Starbucks Reserve
Roastery), demonstrate the reach and innovation that can drive mid-single-digit growth year in and year out.
The opening of the recent Starbucks Reserve
Roastery in Shanghai shows the brand's appeal in China: At the new
location, the company is ringing up nearly $ 500,000 in sales a week, with an average check of $ 29.
Today, Cuvée Coffee is a craft coffee company located in Austin, Texas, that strives for innovation in its coffee
roastery, cold coffee brewery, training facility and retail
location.
In addition to the Whole Foods
locations, which can act also as distributed
roastery sites in order to ensure peak freshness of the coffee, Amazon can enlist any food service business via Amazon Restaurants to become an Amazon Coffee partner.