Rudder recently wrote a post to address this issue, pointing out that all websites experiment on users, admitting that OkCupid once tested its matchmaking algorithm by telling users who were not suited for each other that they were a near - perfect match.
OkCupid co-founder Christian
Rudder recently appeared on the Louder than Words podcast, speaking about the early days of OkCupid, and the disconnect between running a dating business and its impact in the real world.