Instead, he offered to sign on as the conference's «gold
sponsor,» albeit on his own terms: in exchange for the $ 30,000 sponsorship fee — a booth normally
runs between $ 850 and $ 1,870 — he asked for a booth in the middle of the hall, the exclusive right to put Starvox's ads on the hotel's
room key cards, and permission to
run a continuous video loop featuring the company's shows on the screens in the elevators.