If you want to
run a smart book
marketing campaign, then you will need to focus a decent amount of energy on creating
effective book metadata with appropriate keywords.
These
campaigns ran the gamut from mass -
market advertising to multimedia publications to targeted client awareness efforts to law student recruitment blitzes, and they all appear
effective to a greater or lesser extent.
• Highly experienced in determining clients» advertising needs by interviewing them in detail and coming up with
effective plans to meet these needs • Hands - on experience in gathering and organizing information to assist in decision making procedures, particularly related to media placement and
campaign lengths • Proven ability to effectively and efficiently prepare advertising budgets, calendars and project schedules • Deep insight into recommending creative concept revisions in sync with clients» dynamic advertising needs • Effectively able to plan and implement advertising and promotional
campaigns to meet
market share increase requirements • Demonstrated ability to initiate
market research and analysis to determine
market opportunities for business • Proficient in developing pricing strategies for products and services in sync with competitive pricing standards • Competent in monitoring and analyzing sales promotion results to determine cost effectiveness of
running advertising
campaigns • Adept at tracking advertising budgets and expenses to evaluate each
campaign module based on program objectives • Qualified to plan and prepare advertising materials to increases sales of products and services • Excellent skills in setting advertising goals and forecasts, driving key initiatives and projects and ensuring revenue growth through well - placed advertising efforts