In September 2012, Pfizer / Wyeth was found to have misled parents in
an SMA advertising campaign in a ruling by the UK Advertising Standards Authority — see press release.
Various health workers have contacted us about a curious market research exercise being conducted by the Millward Brown market research company into a Nestlé
SMA advertising campaign.
Not exact matches
Nestlé simply can not be trusted to provide accurate information, as the case we won this month in the UK condemning its false
advertising for
SMA toddler milk proves.
In 2014 the
Advertising Standards Authority upheld a Baby Milk Action complaint about a misleading email promotion for the
SMA toddler milk sent to members of the ASDA Baby and Toddler Club.
(For example, the
Advertising Standards Authority upheld Baby Milk Action's complaints about the misleading promotion for Nestlé
SMA toddler milk, shown right.
In another strategy to bypass the restrictions on
advertising its formula to the public, Nestle has recruited parenting bloggers to promote the
SMA brand.
Last year the
Advertising Standards Authority (ASA) upheld Baby Milk Action's complaints about a promotional email for Nestlé's
SMA Toddler Milk sent to members of the ASDA Baby and Toddler Club (ASA ruling A14 - 263404).
When Nestlé runs mass media
advertising campaigns, targets parents with baby clubs or throws a promotional event for health workers at the Grand Connaught Rooms in London to encourage them to promote
SMA — who pays for it?
That this House is concerned that the provisions of the Infant Formula and Follow - on Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé
SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread
advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to comply.
When Pfizer owned the
SMA brand, Baby Milk Action won a case at the
Advertising Standards Authority proving its claim that it was the «best» follow - on formula could not be substantiated (see:
SMA formula NOT «the best milk after Kate's» ASA ruling finds).
Baby Milk Action won a case against Nestle at the
Advertising Standards Authority (ASA) in October 2014, after it made untrue claims for its
SMA toddler milk in an ASDA customer email.
Section 7:
Advertising [the health worker is instructed to open an envelope containing a Nestlé advertisement for the
SMA HA milk it is currently promoting in journals and at the study days]
Indeed, after complaints registered by Baby Milk Action, the
Advertising Standards Authority (ASA) investigated claims by Danone and Pfizer Nutrition / Wyeth (prior to the Nestlé takeover) that Aptamil and
SMA are the «best» formulas — the companies were unable to substantiate these claims.
In the UK, Baby Milk Action has won cases against Nestlé
SMA and Danone Nutricia at the
Advertising Standards Authority (ASA) proving they have made misleading claims.
Baby Milk Action has won cases at the
Advertising Standards Authority proving claims that SMA is the best formula made in other advertising are false (all formulas have to comply with legal composition req
Advertising Standards Authority proving claims that
SMA is the best formula made in other
advertising are false (all formulas have to comply with legal composition req
advertising are false (all formulas have to comply with legal composition requirements).
Nestlé has finally removed some misleading claims from its website for
SMA Toddler Milk following complaints by Baby Milk Action to the
Advertising Standards Authority (ASA), but the ASA has done virtually nothing to highlight the outcome if its investigation.
The JACEI report states, «UK television advertisements for Nestlé's
SMA Toddler Milk (for one year and above) would appear to conform to the UK guidelines on the
advertising of follow - on formula, satisfying provisions in the guidelines that seek to avoid the risk of confusion between infant formula and follow - on formula.»
There is an error in the JACEI report in paragraph 3.2 where it excuses Nestlé
advertising of
SMA formula for older babies in the UK despite this cross-promoting infant formula, which it is illegal to
advertise in the UK.
This week (15 October 2014), the
Advertising Standards Authority (ASA) published a ruling upholding our complaints about a Nestlé promotion for its
SMA baby milks in one of our major supermarket chains here in the UK.
For example, we have won cases at the
Advertising Standards Authority (ASA) over claims made for
SMA milks.
Company information is often misleading: Baby Milk Action has already won cases about bogus claims made for Danone and
SMA formula in
advertising.
15 December 2014: Share our page reporting that Nestlé has been forced to remove misleading claims for its
SMA Toddler Milk from its website after we reported it to the
Advertising Standards Authority (ASA) for failing to act on an earlier ruling.
Pfizer / Wyeth has another ruling against it today from the
Advertising Standards Authority (ASA) following a complaint brought by Baby Milk Action, this time against an email campaign for its
SMA brand of formula.
Following complaints by Baby Milk Action and other groups and individuals, the
Advertising Standards Authority (ASA) has ruled the answer is NOT
SMA formula.
A ruling published by the
Advertising Standards Authority (ASA) today (A14 - 263404) upholds Baby Milk Action complaints about a joint Nestlé and ASDA email promotion for
SMA toddler milks (left).
We refer to the company as Wyeth (or more fully, John Wyeth and Brother Ltd) as that is the company that was taken to court by Trading Standards in 2003 for breaking the law with an illegal
SMA formula
advertising campaign.
«Pfizer / Wyeth was found to have misled parents in a UK
advertising campaign for SMA formula in a ruling by the Advertising Standards Authority in Sept
advertising campaign for
SMA formula in a ruling by the
Advertising Standards Authority in Sept
Advertising Standards Authority in September 2012.
That has only happened once since the first version of Infant Formula and Follow - on Formula Regulations were introduced in 1995 (Birmingham Trading Standards won a case against illegal
advertising of
SMA infant formula in 2003).
and
advertised SMA infant formula with misleading claims suggesting its ingredients are «closer to breastmilk».
Baby Milk Action has also exposed Wyeth
advertising its
SMA formula on the bedside television screens in hospital wards (image below).
For example, the
Advertising Standards Authority upheld Baby Milk Action's complaints about a campaign for
SMA formula in 2012, finding that it mislead mothers.
Baby Milk Action has also registered complaints about Wyeth's national
advertising campaign that suggests its
SMA formula is the best on the market.
The ASA rejected complaints that the
advertising promoted the
SMA brand used for the entire range of formula, including infant formula.
In 2012, the ASA upheld Baby Milk Action's complaints about a national
advertising campaign that claimed
SMA is the best formula in a ruling against its then owner, Pfizer Nutrition.
Remember, we have won cases at the
Advertising Standards Authority against misleading claims made for
SMA milks.
It is Wyeth that appears in a 2010
Advertising Standards Authority ruling on misleading information in SMA formula a
Advertising Standards Authority ruling on misleading information in
SMA formula
advertisingadvertising.
SMA Nutrition can confirm that the
advertising is no longer in use.»
Complaints that an
advertising campaign for SMA Follow - on Milk made misleading claims that it is the best alternative to breast milk have been upheld by the UK Advertising Standards Autho
advertising campaign for
SMA Follow - on Milk made misleading claims that it is the best alternative to breast milk have been upheld by the UK
Advertising Standards Autho
Advertising Standards Authority (ASA).