Reuben didn't like
the SMA formula that we had bought; he would only have the Aptamil formula.
It is Wyeth that appears in a 2010 Advertising Standards Authority ruling on misleading information in
SMA formula advertising.
She said she had not given Pfizer / Wyeth permission to email her and was clear she would not have signed up for emails about
SMA formula even if she had visited the site that Pfizer / Wyeth alleges, which she says she had not.
Nestlé has entered the UK market following its takeover of Pfizer Nutrition / Wyeth and
the SMA formula brand.
Baby Milk Action has also registered complaints about Wyeth's national advertising campaign that suggests
its SMA formula is the best on the market.
For example, the Advertising Standards Authority upheld Baby Milk Action's complaints about a campaign for
SMA formula in 2012, finding that it mislead mothers.
Baby Milk Action has also exposed Wyeth advertising
its SMA formula on the bedside television screens in hospital wards (image below).
«Pfizer / Wyeth was found to have misled parents in a UK advertising campaign for
SMA formula in a ruling by the Advertising Standards Authority in September 2012.
The advertisement for
SMA formula shown on the front cover of the briefing was reported to the ASA.
The ASA upheld complaints from Baby Milk Action about claims in an email to the ASDA Baby and Toddler Club, promoting Nestlé
SMA formula (ASA ruling A14 - 263404).
«The ASA ruling shows that
SMA formula is NOT the best milk after Kate's.
We refer to the company as Wyeth (or more fully, John Wyeth and Brother Ltd) as that is the company that was taken to court by Trading Standards in 2003 for breaking the law with an illegal
SMA formula advertising campaign.
Following complaints by Baby Milk Action and other groups and individuals, the Advertising Standards Authority (ASA) has ruled the answer is NOT
SMA formula.
Tesco did exactly the same in September 2011, when it promoted
SMA formula with a «Big Price Drop» campaign (below).
After nearly three weeks of asking — and a campaign on Twitter — Tesco has finally answered Baby Milk Action's questions about an illegal promotion for Nestlé
SMA formula in its stores.
Company information is often misleading: Baby Milk Action has already won cases about bogus claims made for Danone and
SMA formula in advertising.
There is an error in the JACEI report in paragraph 3.2 where it excuses Nestlé advertising of
SMA formula for older babies in the UK despite this cross-promoting infant formula, which it is illegal to advertise in the UK.
«With Nestlé's entry into the UK market following its takeover of Pfizer Nutrition / Wyeth and
the SMA formula brand, we are seeing the more aggressive marketing practices it uses around the world appearing here.
Baby Milk Action press release 8 September 2015 Nestlé's aggressive baby milk marketing practices are ever more obvious in the UK following its takeover of
the SMA formula brand in 2012.
The press release does not mention the fact that Nestlé is relaunching
its SMA formula as babies fed on the current product have «protein intake in excess of requirements», according to information sent to health workers.
When Pfizer owned the SMA brand, Baby Milk Action won a case at the Advertising Standards Authority proving its claim that it was the «best» follow - on formula could not be substantiated (see:
SMA formula NOT «the best milk after Kate's» ASA ruling finds).
Nestlé's aggressive baby milk marketing practices are ever more obvious in the UK following its takeover of
the SMA formula brand in 2012.
(For example, a street stall and play area used to promote
SMA formula and its Cerelac baby food in Leicester in 2015).
It refers to the promotion of Nestlé
SMA formula in Tesco and calls for marketing regulations to be enforce in this and other cases.
Not exact matches
I have even changed
formula milk from
sma to aptamil and now I'm giving her Cow & Gate comfort.
Tesco ran a similar illegal promotion for
SMA infant
formula in 2015 and 2009.
Nestlé's marketing company is attempting to set up interviews with Dr Cannon to speak on the «changing protein composition of breast milk» as part of Nestlé's new
SMA PRO infant
formula rollout.
The overall goal was to place
SMA as the go - to brand for support and advice whilst showcasing their infant
formulas.
Nestle is launching a new
formula, called
SMA PRO.
In another strategy to bypass the restrictions on advertising its
formula to the public, Nestle has recruited parenting bloggers to promote the
SMA brand.
And it has partnered with parenting bloggers, who direct pregnant women and new mothers to the «
SMA Mums» website for information on diet during pregnancy and breastfeeding — the website promotes the infant
formula (examples here).
No prosecution has been brought under these Regulations, even though companies and enforcement authorities sometimes acknowledge they have been broken, as in promotions of Nestlé
SMA infant
formula across the Tesco chain at the beginning of the year.
Nestle press releasing information on breastfeeding and protein to promote
SMA brand — while hiding information from parents on why its
formula is on clearance sale
It's not a free lunch — it's a Nestlé marketing strategy Nestlé is actively targeting health workers in the UK having completed its takeover of Pfizer Nutrition / Wyeth and the
SMA brand of
formula in December 2012.
Nestlé has produced a
SMA - branded video on protein and is working with parenting bloggers to promote it and drive traffic to its
SMA Mums website, where the new
SMA PRO infant
formula is promoted.
It reveals the strategies used to present the company to mothers as a trusted partner so as to boost sales of
SMA infant
formula.
That this House is concerned that the provisions of the Infant
Formula and Follow - on Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
Formula and Follow - on
Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé
SMA infant
formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on
formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant
formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to comply.
Nestlé entered the UK market in December 2012 with the completion of its takeover of Pfizer Nutrition / Wyeth and the
SMA brand of
formula.
«Anyone using the new
SMA PRO
formula and concerned about how their child is reacting to it should contact their health worker and can be assured that all brands on the UK market are required to meet legal composition requirements.
In 2012 it set up the
SMA Baby Know How Road Show to target pregnant women and parents in shopping centres when a «new improved»
formula was being launched at that time.
The press release does not report on how many mothers buying
SMA infant
formula are aware that their babies have «protein intake in excess of requirements», according to the latest information from Nestlé, but it is likely to be higher than 80 % as Nestlé has only announced this to health workers.
Similarly, we won a case in 2012 against the claim that
SMA is the best
formula.
Nestlé entered the mainstream UK
formula market in December 2012 when it completed its takeover of the
SMA brand.
Left: Nestle's
SMA professional know - how website, promoting
SMA HA (see: Nestle launches new hypoallergenic
formula promotion campaign as BMJ finally retracts fraudulent research that built the market).
The ASA ruled that the suggestions that
SMA is better than breastfeeding and better than other
formulas could not be substantiated.
Nestlé's event was ostensibly about «food hypersensitivity management in infants and pre-school children», but is part of its strategy to promote the
SMA brand in general, and its new
SMA HA
formula in particular.
We are finding Danone is becoming more aggressive in the UK, perhaps due to Nestlé's entry into the UK market following the completion of its takeover of Pfizer Nutrition / Wyeth and the
SMA brand of
formula (we have a Say NO to Nestlé campaign).
Following Nestlé's entry into the UK and Irish
formula markets in December 2012, when it finalised its takeover of Pfizer Nutrition / Wyeth and the
SMA brand, we are starting to see more aggressive baby milk marketing practices, both from Nestlé and...
It refuses to warn on labels that powdered
formula is not sterile and may contain harmful bacteria and does not give correct instructions on how to reduce the risks — unless forced to by law (as in the UK, where it markets the
SMA brand).
In 2012, we ran a successful campaign to stop the
SMA Baby Know How road show touring shopping centres in the UK to launch new ready - to - feed
formula packaging.