and promoting
SMA infant formula with a claim it contains a fat blend closer to breastmilk.
and advertised
SMA infant formula with misleading claims suggesting its ingredients are «closer to breastmilk».
That has only happened once since the first version of Infant Formula and Follow - on Formula Regulations were introduced in 1995 (Birmingham Trading Standards won a case against illegal advertising of
SMA infant formula in 2003).
We have been contacted by supporters concerned that Nestlé is promoting
its SMA infant formula brand to mothers through sponsorship of AOL's online Being Mum videos.
When Tesco broke the criminal law with a promotion for Nestlé's
SMA infant formula, we reported it to Trading Standards via the system operated by Citizens Advice Bureau (CAB).
As the product was Nestlé
SMA infant formula, we also asked, «Can you also comment on the involvement of Nestlé executives in this promotion?»
When people around the UK came to us about a prominent promotion for Nestlé
SMA infant formula in Tesco in January 2015, we contacted the company.
23 July 2015: Nestlé is promoting
its SMA infant formula brand in the UK through sponsorship of the AOL Being Mum online video series.
Earlier this year Tesco ran instore clearance promotions for
SMA infant formula after Nestlé said that babies fed on it received «protein in excess of requirements».
For example, Tesco has promoted
SMA infant formula in its catalogue with the idealising claim that it has the «healthiest nutrients» (left).
Tesco is trying to clear existing stocks of Nestle
SMA infant formula with point - of - sale promotions that violate the Infant Formula and Follow - on Formula Regulations (2007).
«In January Nestle launched «new improved»
SMA infant formula having reduced the protein level, which it says was in excess of requirements.
The above website also points out that the size of Nestle's
SMA infant formula has been reduced in size from 900g to 800g, but the price remains the same.
Baby Milk Action / IBFAN - UK is highlighting this week that Tesco and other retailers are running special clearance displays of Nestle's
SMA infant formula as the company is launching a «new improved» version.
The press release does not report on how many mothers buying
SMA infant formula are aware that their babies have «protein intake in excess of requirements», according to the latest information from Nestlé, but it is likely to be higher than 80 % as Nestlé has only announced this to health workers.
That this House is concerned that the provisions of the Infant Formula and Follow - on Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé
SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to comply.
It reveals the strategies used to present the company to mothers as a trusted partner so as to boost sales of
SMA infant formula.
No prosecution has been brought under these Regulations, even though companies and enforcement authorities sometimes acknowledge they have been broken, as in promotions of Nestlé
SMA infant formula across the Tesco chain at the beginning of the year.
Tesco ran a similar illegal promotion for
SMA infant formula in 2015 and 2009.
Not exact matches
Nestlé's marketing company is attempting to set up interviews with Dr Cannon to speak on the «changing protein composition of breast milk» as part of Nestlé's new
SMA PRO
infant formula rollout.
The overall goal was to place
SMA as the go - to brand for support and advice whilst showcasing their
infant formulas.
And it has partnered with parenting bloggers, who direct pregnant women and new mothers to the «
SMA Mums» website for information on diet during pregnancy and breastfeeding — the website promotes the
infant formula (examples here).
Nestlé has produced a
SMA - branded video on protein and is working with parenting bloggers to promote it and drive traffic to its
SMA Mums website, where the new
SMA PRO
infant formula is promoted.
Independent experts at First Steps Nutrition have examined Nestlé claims regarding
SMA PRO and have found that they do not stand up to scrutiny (see the guide
Infant Milks in the UK).
In 2013 it launched its New
SMA First
Infant Milk claiming it to be «closer to breastmilk» (below).
Nestlé's event was ostensibly about «food hypersensitivity management in
infants and pre-school children», but is part of its strategy to promote the
SMA brand in general, and its new
SMA HA formula in particular.
We have been receiving reports of Nestlé's Clinical Network Representative approaching health workers inviting them to attend events on «The ins and outs of child care» — offering information on topics such as water birth (left), a free lunch and, ah yes, «New Product developments in
SMA», the
infant formula brand Nestlé now markets in the UK.
Compatible with
infant formula from 0 - 12 months including
SMA, Cow & Gate, Milupa Aptamil.
The JACEI report states, «UK television advertisements for Nestlé's
SMA Toddler Milk (for one year and above) would appear to conform to the UK guidelines on the advertising of follow - on formula, satisfying provisions in the guidelines that seek to avoid the risk of confusion between
infant formula and follow - on formula.»
There is an error in the JACEI report in paragraph 3.2 where it excuses Nestlé advertising of
SMA formula for older babies in the UK despite this cross-promoting
infant formula, which it is illegal to advertise in the UK.
Below, Nestle
SMA «Extra Hungry»
Infant Milk (with a meaningless promotional name) being promoted in Tesco Dingwall and Tesco Winchester on 15 February.
Nobody understands
infant nutrition better than
SMA, with 90 years of expertise in feeding babies.
Nestlé's «NEW
SMA HA
Infant Milk» is the focus of a new marketing campaign targeting health workers in the UK (below, Nestlé continues to claim that its
SMA HA
Infant Milk is «clinically proven to reduce risk of developing cow's milk protein allergy»).
The event's main sponsor is Pfizer / Wyeth, which is in the process of being taken over by Nestlé, and it uses the awards to promote its
SMA brand of formula by calling them the
SMA Know - How Maternity and
Infant Awards.
The ASA rejected complaints that the advertising promoted the
SMA brand used for the entire range of formula, including
infant formula.
We told
SMA [sic] not to produce marketing communications for
infant formula except in a scientific publication or, for the purposes of trade before the retail stage, a publication of which the intended readers were not the general public.»
«
SMA Study Days are designed to provide educational support to HCPs working in
infant and maternity care.
Baby Milk Action, which brought the complaint on behalf of a mother, points out that Pfizer / Wyeth exploited some of these concerns in steering mothers towards its
SMA - branded telephone «Careline» and
infant formula (extract of email below — click here for full analysis).
The most common form of
SMA is caused by mutation of the SMN gene, and manifests over a wide range of severity affecting
infants through adults.
Spinal muscular atrophy (
SMA) is a devastating hereditary disease that is a leading cause of
infant and early childhood mortality.
Early treatment of
SMA is crucial for halting muscle degeneration, especially in
infants, Burgart said.
As promising new therapies such as those directly targeting survivor motor neuron (SMN) are entering clinical trials for
infants, children, and adults with
SMA, researchers are searching for biomarkers in blood that can monitor their effectiveness.
Spinal muscular atrophy (
SMA) is the leading genetic cause of death in
infants, affecting 1 in 11,000 live births.
A puzzling question has lurked behind
SMA (spinal muscular atrophy), the leading genetic cause of death in
infants.
Infants born with
SMA are not able to hold up their heads or sit up on their own, and they rarely survive beyond 2 years of age.
Spinal Muscular Atrophy (
SMA) is a motor neuron disease and the leading genetic cause of death among
infants and toddlers.
Bar Harbor, Maine — October 21, 2004 — The Jackson Laboratory is pleased to announce that it has received support from the Spinal Muscular Atrophy Foundation to make available the first group of mouse models for spinal muscular atrophy (
SMA), a neuromuscular disease and the leading genetic cause of death among
infants and toddlers.
New York, NY and Waltham, MA — September 18, 2007 — The Spinal Muscular Atrophy Foundation and BG Medicine today announced a collaboration to discover plasma biomarkers of drug efficacy for spinal muscular atrophy (
SMA), the leading genetic cause of mortality in
infants and toddlers.
The lumbar puncture procedure in
infants with
SMA has been well tolerated and shown to be feasible.
New York, NY — November 29, 2004 — The Spinal Muscular Atrophy Foundation, a nonprofit organization dedicated to finding a treatment or cure for spinal muscular atrophy (
SMA)-- the leading genetic killer of
infants and toddlers — announced that is has funded more than $ 15 million in research in the last 18 months.