As a note, when I back tested this portfolio formation strategy covering 5,509 unique companies for the period May 1, 1969 to April 30, 2011, I found that value firms with the lowest SCORE had a mean annual return of 54.38 %, while the highest
SCORE value firms had a mean annual return of 13.32 %.
Not exact matches
The
firm then ranked them using their flagship Index
score, which measures brand health by averaging sub-scores on quality, satisfaction, impression,
value, reputation and willingness to recommend.
Using Canadian non-interlisted stock data, I find that
value firms with the highest
Score had a mean annual return of 36.89 %, whereas the lowest
Score portfolio had a mean annual return of -11.35 % from 1985 to 2009.
The overall
Score is derived by assigning a
value of 1 (for good ranking) or the
value of zero (for bad ranking) to each of the six
firm - specific variables and summing up the zero or one
values for each
firm.
Using US stock data, I find that
value firms with the highest
Score had a mean annual return of 54.38 % from 1969 to 2011.
Finally, I form seven portfolios of
firms with
Score values from low to high.
For the growth
firms, while the overall sample mean and median returns are 6.32 % and 0.00 %, respectively, growth stocks with
SCORE values of 1 or 2 have a mean annual return of about 30 % and a median annual return of about 15 %.
For
value firms, the lowest
SCORE indicator portfolio had a mean annual return of 36.89 %, whereas the highest
SCORE indicator portfolio had a mean annual return of -11.35 %.
Whereas the overall sample mean and median annual returns for
value firms over 1985 - 2009 are 16.86 % and 8.90 %, respectively,
value stocks with
SCORE values of 1 or 2 have a mean annual return of about 40 % and a median annual return of about 28 %.
I find that
value firms with the lowest
SCORE indicator had a mean annual return of 54.38 %.
The highest
SCORE indicator
value firms had a mean annual return of 13.32 %.
The «No Frills»
firm offers great affordability but modest
scores on the other three elements of
value.
The
firm beats its previous satisfaction
scores in many areas, including: prestige (by 0.3), open career communications (by 0.2), work - life reality (by 0.3) and
valuing employees (by 0.1).
After 6 - 12 months, we plan to use the data we've collected to start
scoring and benchmarking our
firms so we can get better
value for money.