Since keyword matching is done solely by a PC, even the most immaculate, relevant resume won't make it past the initial screen until it incorporates some of the respective keywords.
Not exact matches
Make sure that the title of the content
matches the body, or much better put heart into it, in which will exceed the expectations of your targeted audience,
since sometimes marketers often misuse titles of their pages / posts just to optimize their targeted
keywords.
Negative
match keywords can be helpful in controlling costs of advertising,
since they limit the chances of irrelevant words triggering a showing of your ad and resultant clicks that have no chance of resulting in a sale.
Indeed, I sometimes wonder whether
keyword selection still deserves to be a top seven SEM technique,
since the search engines continue to ramp up their broad
matching technology (see, for example, Google's recent «advanced broad
match» announcement and Yahoo's new terms and conditions which allow them to optimize your accounts for you), making it more and more difficult to find
keywords where your competitors are not.
(Instructions: How to Find Job Examples Online)
Since most resumes are processed electronically, the percentage of
matching keywords can dictate how effectively your resume works for you.
Since most job applications are done online, your resume will likely be processed through an Application Tracking System (ATS), which will scan your document for
keywords and phrases it has incorporated into the job post in order to determine if you
match the qualifications.
Since most companies now use the ATS to scan line cook resumes for
keywords and phrases that
match their job description, you can not run away from this.