Investors are surely excited to hear that more than 90 percent of
Snap Ads were bought programmatically, so the shift to an auction system that hurt
ad prices is largely behind the company now.
But rather than embrace the engineering challenge of improving load times, shift the product to focus on photos in these regions or commit to building
ad value and
prices,
Snap largely abandoned the Rest of World market.
It lets clients buy, manage, optimize, and view analytics about campaigns pay via US credit card rather than credit line, spend as little as they want with no minimum, buy via auction with
prices set by the market, utilize all of Snapchat's
ad formats and targeting capabilities, manage
ad creative assets within the tool, and have
ads reviewed by
Snap for quality before they appear.