Directed by first - time filmmaker Stuart Blumberg — whose previous work includes scripting the slapdash romantic comedy, THE GIRL NEXT DOOR and Lisa Cholodenko's superb artificial insemination dramedy, THE KIDS ARE ALL RIGHT — the film has a particularly adroit and wholly believable stance depicting a contemporary
society governed by the taken mantra that sex sells, especially within the
hub of
cultural metropolis that is New York City.