In the 1968 election the Republican candidate Richard Nixon adopted the southern strategy and this was to try to appeal to
the southern white voters due to the fact that they were disenchanted with the now progressive Democrats.
After Johnson's landslide victory over Goldwater,
Southern white voters began their long exodus from the Democratic Party and African Americans became, once again, captive to one party.
Not exact matches
Sick, I am an educated, young, married,
white,
Southern, practicing Christian
voter.
But the party will only restore its electoral fortunes when it performs better among
white collar (C1) and skilled (C2)
voters — those most strongly represented in the
southern and midlands marginals.
Others have talked about the shift in
white southern voters and discussed what changed in the 1960s.
This position appealed to many
southern white and northern ethnic
voters, especially Catholics.