Not exact matches
Mark Coker, CEO
of Smashwords and a long - time supporter
of the
agency model,
spoke to Good e-Reader about why this model is good for authors and publishers — the two stakeholders who must secure a profit in order to continue providing books — and good for smaller retailers who otherwise couldn't compete with a corporate behemoth in terms
of pricing.
Mark Coker, CEO
of ebook distribution site Smashwords, actually
spoke out in a recent blog post in favor
of the
agency pricing model.
Speaking of the market reacting, we discussed the
Agency Model
of publishers determining the
prices of ebooks, rather than the stores that sell them.
But, even more important than
price, be sure to get a feel
of the person you
speak with on the phone, because you will be working with this person and you want to feel comfortable asking questions and sharing personal information with this person or
agency.