McDonald's Corporation (Oak Brook, IL) 2001 — 2008 Business Insights Analyst (Year — Year) • Architected a complete web analytics strategy in a timely, efficient, and cost effective manner •
Spearheaded process from acquiring back - end hardware needs, software evaluation and selection, legacy data
migration and profile development • Devised visitor engagement methodology to fully understand and educate business stakeholders on visitor interactions within rich Internet applications • Defined the success of global promotions by evaluating the marketing
plans • Created, developed, and executed reporting for business stakeholders regarding KPIs, ROIs and user behavior insights