«With a lot of the ways banks have traditionally embraced the relationship -
management side of
business, they just can't reach these younger kids,» says David Unsworth, co-founder at Information Venture Partners, a Toronto
fund specializing in fintech.
He has held positions
specializing in Customer Relationship
Management, Marketing Automation and sales support systems at both venture
funded and privately held
businesses, working with clients such as Microsoft, Oracle, and Salesforce.com.