-LSB-...] presents
The Strategic Use of Book Giveaways and How They Can Increase Earnings Potential posted at Jane -LSB-...]
I recently read a thought - provoking post from Jane Friedman: «
The Strategic Use of Book Giveaways and How They Can Increase Earnings Potential.»
Not exact matches
Dreading anything having to do with numbers and understanding myself more as a «big picture» guy, Honan's systematic, clear, engaging and fun - loving approach to teaching exactly how to be a
strategic school leader, with your mission in one hand and your financial statement in the other, not only dissipated my lifelong fear
of «financial
books,» but just as importantly gave me a skills set I was very confident
using (and even, God help me, enjoyed) when dealing with all issues involved in leading a school.
The Kelley Blue
Book Strategic Insights team tracks customer perception
using the Brand Watch study, in order to compile results on customer impressions
of automakers.
As a «microblogging» platform for subject mavens and their followers *, Twitter also can be a powerful and effective part
of a
strategic author promotion and / or
book marketing campaign — if it is
used wisely.
Using strategic keywords from your
book, we will create an index
of your selected words during the production stage
of your
book design.
Apart from my online presence on Facebook, Twitter, and my blog, I've
used a lot
of different marketing techniques: Google AdWords, ads on various websites, ads on Goodreads, website sponsorships, ebook blog sposorships,
strategic ebook pricing, swapping excerpts with other authors, and making my
books free for a day on Amazon.
Here again, you see the differences in approaches
of the
books, with the Knapp / Dayton
book often focusing on
strategic aspects
of LinkedIn's advanced features and the Kennedy / Shields
book walking the reader through the steps required to
use these advanced features.
He is the author
of twelve
books and editor
of three others, as well as numerous articles and
book chapters on the subjects
of the brief therapy
of depression and the
use of clinical hypnosis in
strategic psychotherapies.