«A lot of corporations jump into new businesses, make acquisitions, and even decide to merge based on very questionable criteria like «favourable ratios», «minimal redundancy» and (my personal favourite) «
Strategic synergism.»
A little over a year ago, Prudential Real Estate Investors of Short Hills, NJ., formed a program called
Strategic Alliance Management to try and develop
synergism among different companies so that in a team approach PREI could bring more skills into deals and into managing clients» investment assets.