And did it ever: Scoop's Meatpacking outpost is at one of the event's hubs, with designer Zac Posen DJ «ing next door, an Alexander McQueen boutique
scavenger hunt across the
street, and hordes of revelers walking by decked out
in sequins and their highest heels, treasure -
hunting the coolest limited edition goodies (and the next free cocktail).
Then, camera
in hand, participants are split up into teams and given a list of clues (similar to a
scavenger hunt) and are sent out into the
streets to take photos that correspond with the clues.