The young company, founded by ex-Apple engineer Brad Sewel, has spotted a gap in the market for easily transportable, affordable furniture, which is soon to be landing on our shores and could arguably rival
Swedish flatpack furniture favourite Ikea.
Read more at TreeHugger about Swedes and their habits: No Bag Ban in Sweden Just More Soft Platics Recycling Plastic Politics and Sweden's Bio-Bag Backlash
Swedish Green Train Project Breaks Speed Barrier IKEA BoKlok
Flatpack houses spread
Swedish gospel Where's the Beef?