But instead of bringing expansive, overwhelming menus to people in smaller cities, Good Uncle wants to cook and
sell just a few items from the world's most iconic restaurants — the two most popular salads from a place like
Sweetgreen, for example, or the most popular pizza from Roberta's in Brooklyn — in smaller, non-NFL cities, like New Haven or Syracuse, places that have dense populations but lack easy access to great food.
Now, as more companies try to tell stories around where their products come from to meet increasingly informed consumer tastes, you can learn a lot from how
Sweetgreen and its suppliers went from begging a local distributor for arugula to
selling Americans on steelhead trout.