SOURCE: Derived from Nielsen, «Report on
Syndicated Program Audience.»
Nielsen, «Report on
Syndicated Program Audiences,» November 1979, p. R - 7.
The Nielsen Company, for example, each November produces a «Report on
Syndicated Program Audiences» which lists not only audience sizes for the various syndicated religious programs, but also age and sex variables, national and DMA ratings, and syndication information.
Not exact matches
Paid - time,
audience supported
syndicated programs, produced primarily by independent Protestant groups, supported by
audience contributions, and aired on time purchased from individual local stations.
Since the late 1960s there has been a rapid growth of independently
syndicated evangelical or fundamentalist
programs which purchase their air - time from local stations and raise support from their
audience.
Again, the growth in the combined
audience for
syndicated religious
programs appears to have reached a peak in 1977 and has been fluctuating
Both survey companies include
syndicated religious
programs in their regular
audience research and many of the large religious organizations subscribe to one or both of these services as an aid in the syndication and marketing of their
programs.
If this is accepted as a valid attribute, the total
audience of
syndicated programs increases to roughly 36 million people.
The general trend is for women over 50 to be the largest viewing group in the
audience of the
syndicated programs.
Nielsen
audience data for November 1979 indicate that the average number of women viewers per household for all
syndicated religious
programs was.74 compared to.42 men viewers.
«Insight» was the only top
syndicated program to attract a representative
audience in relation to age and sex variables.
Given the increased diversity, selectivity, and competitiveness which cable brings in the choice of
programs, it is unlikely that the movement of
syndicated programming into cable will bring about a radical increase in the
audience of religious
programs.
In addition to the
audiences for
syndicated religious
programs, the
audience for all religious
programs also includes the
audiences for other
programs such as local religious
programs (which increasingly are turning to cable), network religious
programs, religious specials, and those
programs broadcast outside the regular sweeps period.
These figures certainly do not tally with other research, such as the Nielsen surveys which list the combined
audience for all
syndicated religious
programs on television in November 1980 as 19.1 million adults and children.
In clarifying these data, however, it is useful to distinguish between the
audiences for
syndicated religious
programs and the
audiences for the total slate of religious
programming.
Its counterpart within the same denomination was Christian Evangelizers Association, which produced the
syndicated program, «Revival Fires»; the
program received financial support from church members across the country but cultivated
audience support in addition.
The average
audience figures given by Nielsen therefore may be lower than the total number of people who see a particular
syndicated religious
program during the time of its broadcast.
On the one hand, there are factors which suggest that this figure is too low as an estimate of the total
audience for
syndicated programs.
This change in the patterns of growth for the major
syndicated programs is reflected also in the patterns for combined
audience both for the top 10
programs and for all
syndicated programs, as shown in Table 8.4.
Audience figures presented in detail in the next chapter suggest that these syndicated programs have displaced higher - rating network programs, which may also result in a smaller audience for religious programming on tel
Audience figures presented in detail in the next chapter suggest that these
syndicated programs have displaced higher - rating network
programs, which may also result in a smaller
audience for religious programming on tel
audience for religious
programming on television.
The adoption of this intensive
audience solicitation within the organization enabled the
program to expand to such an extent that in 1971 it was the third most widely
syndicated religious
program in the country.
Substantial information about the
audiences of
syndicated programs is provided by the Nielsen figures.
In 2016, Talk Radio Network teamed with Prostreaming.net to bring our
syndicated radio
programs to the online
audience.