YouTube is targeting
TV ad budgets + What you need to know about Facebook's F8 Conference.
Google's YouTube is aiming for a bigger part of the $ 70 billion annual
TV ad budget, as more viewers turn toward watching YouTube on television screens through devices like digital media players, Google Chromecast, and video game consoles.
Not exact matches
The study, which was initiated in 2008 with a
budget of $ 35 million, also reveals 56 % of commercial viewers are engaged solely with media — led largely by
TV viewing — during the
ad break, meaning over half aren't multi-tasking.
The cost of airing a
TV ad has become tremendously expensive, and the overall price tag is enough even to make marketers with hefty
budgets wonder if that method of advertising is worthwhile.
If you're a small business on a shoestring
budget (or, hey, even if you're not) paying for print
ads,
TV commercials, branded products, print catalogs, or a booth at a trade show is a huge investment.
I specifically cited one of the Clinton camp's most praised — and most heavily
budgeted —
ads, titled «Role Models,» which showed innocent little children watching Donald Trump say nasty things on
TV, before serving up a tagline: «Our children are watching.
Both the UFT and NYSUT are airing
TV ads opposing Cuomo's education proposals, which are linked to increase spending in his $ 142 billion
budget proposal.
The latest
TV ad from Democratic Senate candidate Todd Kaminsky touts the passage of the state
budget in Albany, specifically mention issues close to Senate Republicans: A $ 1 billion tax cut and an end to the Gap Elimination Adjustment.
Just days after NYSUT launched a multi-million dollar
TV ad campaign in opposition to the governor's proposed
budget cuts, the Alliance for Quality Education is out with a web video featuring a famous New Yorker.
While
TV will still dominate political advertising in 2016, digital
ad budgets should rise significantly... and
TV's dominance won't last forever.
These
TV ads will educate New Yorkers and the State legislators who serve them that it has never been more important for Albany to provide significant additional health care funding in the State
budget.»
By the end, the
ads were paying for themselves, which allowed us to spend much of this
budget again on
TV.
Uber Technologies has released a
TV ad that has started to air in the last week that is critical of the Assembly's
budget proposal that would add fees to ride hails in New York City.
Former NYC Councilman Anthony Como is out with a new
TV ad that attacks his Democratic target, Queens Sen. Joe Addabbo (also a former NYC councilman), for voting «124 times» to increase taxes and fees while also going along with $ 14 billion worth of new spending in the state
budget.
The call features the voice of Conservative Party Chairman Mike Long, who surprised political observers last week by declaring his strong support for Gov. Andrew Cuomo's
budget plans and announced a campaign of callers, mailers and, if money allows, even
TV ads to support the Democratic governor's agenda.
And she hit the airwaves with a
TV ad slamming Corwin for her support of Rep. Paul Ryan's Medicaid overhaul
budget plan — something Republican House members are catching heat for all over the country.
At the LCA dinner on Saturday, an annual event held by the Albany press corp featuring humorous appearances by politicians, Paterson portrayed an extremely whiny version of the wheelchair - bound man from those
TV ads criticizing health care
budget cuts a couple of months ago — while also taking shots at Malcolm Smith, Sheldon Silver, and the Post's Fred Dicker.
Bloomberg has made clear his displeasure with the state
budget, taking the unusual step of spending his own cash on a
budget - related
TV ad designed as pushback to union spots that criticize him.
The business - backed, pro-Cuomo Committee to Save NY has launched its long - awaited second round of
TV and radio
ads in support of the governor's
budget.
The pro-Cuomo Committee to Save NY has launched its first
TV ad and a companion Website that urges New Yorkers to «join the fight to fix Albany's broken
budget.»
On the heels of Gov. Andrew Cuomo's war of words with school districts yesterday, the business - backed Committee to Save New York has hit the airwaves with a new
TV ad — its third of this
budget cycle, I believe — in support of the governor's education funding cuts.
A new
TV ad paid for by the state Democratic Party congratulates Cuomo for the state's «fifth consecutive balanced
budget,» making no mention of timeliness.
And he also pointed out that thanks to the explosion of social media, a campaign can gets its message out on a shoestring
budget just as well — if not better — than spending millions of
TV ads.
The state Democratic Party that Cuomo controls is funding a statewide
TV, radio and digital
ad campaign worth hundreds of thousands of dollars touting the governor's «middle - class recovery act»
budget.
Even Governor Cuomo has taken advantage of the loophole to fund
TV ads promoting his policy agenda, and touting his achievements, including the passage of the third on time
budget in a row.
That
budget barely leaves room for things like
TV ads and the parties» countrywide poster campaign let alone a sophisticated data operation.
The committee also reported spending $ 500,000 in «media services» as Cuomo dipped into the committee coffers to fund
TV ads promoting his
budget proposal.
The SRCC is out with its first
TV ads of the 2010 campaign season with a spot that slams two of its two Democratic targets — Sens. Dave Valesky and Darrel Aubertine — that seeks to turn the GOP «no» votes on the
budget into a virtue and also tries to capitalize on the upstate / downstate divide.
The
ads mark the beginning of Albany's traditional
budget ad wars, where groups potentially affected by spending cuts take to the
TV airwaves to make their case to the legislature, and in some instances, to attack the governor.
With a new state
budget due by April 1, the union representing City University faculty and staff is expanding its attacks on Gov. Cuomo's funding proposals with new
ads set to begin running this week online and on New York City
TV.
The UFT is airing a
TV ad to enlist the public's support in the fight to block the catastrophic
budget cuts pending in Albany that threaten city schools.
Gov. Andrew Cuomo is pushing a $ 1 million - plus statewide
TV, radio and digital
ad campaign touting his
budget plan.
The state Democratic Party that Cuomo controls is set to spend hundreds of thousands of dollars on a statewide
TV, radio and digital
ad campaign touting the plan, which is set to begin Monday and run for the next three weeks in the lead - up to the April 1
budget deadline.
I heard one astute observer say a week ago: «I can't wait until they run that first
TV ad of a mean - looking Hein (if they can find such an image) with the announcer intoning, «He laid off 300 people in the pits of a depression and sold the nursing home to balance his
budget.
At the least, you should have a media schedule (how many
TV spots, how many radio
ads, etc.) with
budgets and a sample of your advertising — nothing stimulates the imagination better than seeing what an
ad will actually look like.
Sheetz stores launched a four - month «Everydayrocks» campaign with a modest $ 750,000
budget with promo codes scattered across six states via radio deejay shout - outs, business cards at rock shows, graffiti on billboards and mentions during
TV and cinema
ads.
Will the team propose to spend the $ 1 million
budget on newspaper
ads, a
TV commercial, or in some other way (s)?
I'm not sure where I'm going or what I'm going to plow, but with most New England towns over
budget on snow removal, I'm sure someone will be happy to see me and my G. To reference Homer Simpson's «Mr. Plow»
TV ad, «You're fully bonded and licensed by the city, aren't you, Mr. Plow?»
Neither
budget was big enough to fund a
TV ad campaign.
Basically, we've shifted a big chunk of our marketing
budget to paying our good customers instead of advertising channels — no
TV or print
ads.
I took the same
budget we'd normally get for advertising in art magazines — a page in Artforum was $ 5,000 back then — and it only cost $ 1,800 to run an
ad on late night
TV.
Back then all you had to do was make sure you renewed your small black and white modular
ad in the Yellow Pages, buy a bus bench
ad or two, and if you really had the
budget, spring for that billboard or local
TV spot.
That translates to ensuring your legal
TV ads, for example, are produced and disseminated properly — on time and on
budget — and continuing to check in to make sure the marketing game plan is working the way it should.
Reckitt - Benckiser to Shift $ 20M to Web from
TV; major advertiser had measured - media
budget of $ 475 million last year, with less than $ 1 million on the web; now employing video
ad networks to get cheap CPMs.
You won't find its smartphones in a carrier store, or promoted with big -
budget ads on
TV.
Facebook likely wants to tap into advertisers» marketing
budgets for
TV ads and sees its availability on living room screens as being essential to achieving that goal.
• Skilled in developing various themes and events while keeping the client's preferences in mind • Strong organizational, time management and task prioritization skills along with insightful ability to complete projects flawlessly on a strict timeline in limited
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budgets up till $ 15M effectively • Particularly effective in devising print material, social media and
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Responsible for $ 4.7 mil acquisition media
budget that includes web search, mobile, email, print,
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ads, and airport executive clubs.
Duties Apartment assistant managers facilitates an apartment's manager's job by learning how to prepare
budgets and upon learning makes
budgets; reads and understands insurance plans and coverage for the building; makes
ads and advertises unit vacancies in the print or
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Tags for this Online Resume: Email, Clubs, Lotus Freelance, Messaging, Advertising, SAN (Storage Area Network), Adobe Photoshop, Apple,
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Ads,
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