Sentences with phrase «tv ad inventory»

Not exact matches

Though upfronts have traditionally been focused more on television advertising, the rise in digital viewing has forced media companies to come to the ad market with a more holistic approach and sell TV and digital inventory together.

On a panel we shared last spring, Josh Koster talked about the ever - increasing amount of ad inventory becoming available on video websites, and I suspect that many more - traditional media consultants will «get» the idea of advertising on a site like Hulu, which shows TV programs, a lot more naturally than they will Google Ads.

I'm also hearing from online advertising folks that battleground - state BANNER inventory is still available and should be through the fall — it's pre-roll video (the online ad form most - similar to traditional TV advertising) that's running out.