Sentences with phrase «tv ad measurement»
Every weekday we bring you the Ad Age / iSpot Hot Spots , new TV commercials tracked by iSpot.tv, the real - time TV ad measurement company with attention...
https://flipboard.com/ Not exact matches
Many inefficiencies in the linear television audience measurement workflow could be vastly improved if we could immediately identify a piece of content or ad displayed on a TV, set - top box, metering device or smartphone app.
When the discussion turns to why, when online, which is so targetable, relatively cheaper production cost and contains so many valuable eyeballs, lags so far behind TV ad spending, one of the main reasons given is lack of a standard for audience measurement.