Nielsen ratings, based on feedback from viewers, have long been the metric advertisers use to negotiate
TV ad rates and make their decisions.
Not exact matches
Until a few years ago, advertising meant spending a small fortune on print
ads, plastering your message on billboards or pushing your burn
rate through the roof with a radio or
TV campaign.
Nielsen and Twitter's social media
ratings venture aims to attract the first Twitter - based
TV ad dollars, but it's still unclear what matters more: tweet sentiment or tweet volume.
Two - out - of - three people (68 percent) who record
TV content do so to skip advertisements (Motorola, December 2012) and, according to DoubleClick, the average click - through
rate on display
ads is only 0.2 percent.
A merger would give Viacom, whose networks include Comedy Central, Nickelodeon and MTV, a seasoned media executive at the helm in CBS CEO Leslie Moonves at a time when its
TV ratings and
ad revenue are in decline, many investors believe.
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«He raised $ 3.4 million but only has $ 2.4 million left — that's a pretty high burn
rate given that most people have not seen Astorino
TV ads or traditional campaign outreach,» Gyory said.
Using Nielsen
TV ratings data from 2009, UIC researchers examined children's exposure to food and beverage
ads seen on all — both adult and children's — programming.
TV ads aren't cheap, even though
ratings have drastically dwindled the past few years thanks to on - demand services like Netflix and streaming video on YouTube.
The Samsung 65 - inch 4K Motion
Rate 120 Smart UHD
TV is a great pick, and it's available for under $ 1K in Target's Black Friday
ad.
It's always weird to go out of town to see local
TV ads pushing a business» Yelp
rating in their advertising.
Although there has never been an official explanation, most of us at PGC always figured that NP simply stuck to covering family friendly software, promoting M -
rated games in separate, special ways (like the late - night
TV ads for Conker).
It's why we've made it a top priority not only to create great looking
TV ads, but to also devise strategic media buys ensuring your commercials receive maximum exposure at the best
rates.
Comparing car insurance
rates through a company whose
ads you see on
TV is one way to get multiple quotes.
My significant exposure to all aspects of Grant Writing and
Ad Writing / Copy Writer initiatives, along with related
TV ads /
ratings and leadership execution successes, have equipped me with the critical, technical and creative abilities enabling me to thrive in the fast - paced environment at your company.