Your exceptionally different
TV ad spot will hold little value if it's not broadcast to the right people at the right time.
Not exact matches
You might choose traditional direct marketing plus online sales as your primary channels, and employ tactics including direct - response
TV spots and online
ads and e-mail solicitations that link to your website.
After facing criticism on social media when it pre-released its Super Bowl
ad last week, automotive brand Audi is being praised for the gender pay equality - themed
TV spot it aired during the game.
In the past, the dads in
TV ads were depicted as generally clueless about children and housekeeping — Mom usually stepped in knowingly, advising which detergent would get that
spot out.
Stranger Things led the social - media pack out of 65 different brands, which ran 104
spots in 49
ad breaks on Fox for just under 49.9 minutes of dedicated
ad time, according to iSpot.
tv, which measures activity from more than 10 million smart
TVs and tracks responses to
TV ads on social and digital platforms.
Through its pervasive digital
ads,
TV spots, and radio voice - overs, Lumosity, the agency said, had peddled «unfounded claims» that users could reduce or delay serious cognitive conditions, including Alzheimer's, dementia, and ADHD just by playing its games.
Greenfield said passionate sports fans are focused on their mobile or tablet during commercial breaks rather than watching
ads on
TV, so it creates a new way to monetize viewers who are less and less interested in
ad spots.
From his earliest appearances as a child on
TV to being interviewed by Oprah Winfrey and a clip from a well - known golf ball juggle
ad, the 60 - second
spot shows a montage of his best moments.
One interesting takeaway from the list is that the traditional 30 - second
spot doesn't really work on the web: «Transplanting a 30 - second
ad from
TV isn't what resonates with Canadians online.
You can apply tracking at the campaign level to a variety of efforts, including but not limited to print
ads, billboards,
TV spots, PPC campaigns and Facebook
ads, to better understand which campaigns are resonating with your customer base.
As part of the new strategy, Macy's will rebalance its media mix partly to rely more on 15 - second, local
TV ads and less on 30 - second national
spots.
Every weekday we bring you the
Ad Age / iSpot Hot Spots , new TV commercials tracked by iSpot.tv, the real - time TV ad measurement company with attention.
Ad Age / iSpot Hot
Spots , new
TV commercials tracked by iSpot.
tv, the real - time
TV ad measurement company with attention.
ad measurement company with attention...
And its new approach to
ads calls for a focus on regional, 15 - second
TV buys rather than national, 30 - second
spots — the brainchild of Chief Marketing Officer Richard Lennox, who joined last year from Toys R Us.
It relies heavily on the use of startling
ads in magazines, billboards and
TV and radio
spots «to show the face of human sex trafficking and the innocence lost.»
He's famous in the industry for his triple payout, making money as the owner of the
ad agency who produced all the
spots, the voice of Jack in all radio and
tv commercials, AND the director who shot everything.
In that case, (relatively) cheap Google and Facebook
ads can work alongside targeted cable
TV spots to spread messages and help find supporters, donors and volunteers in a defined geographic area and even among a defined set of voters (previous Republican primary voters, women over 50, etc).
Yes, campaigns still need to spend money on television
ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly targeted) 30 - second
spots on
TV.
The latest
TV spot from Eliot Spitzer's city comptroller campaign from
ad man Jimmy Siegel makes good use of its first few moments as the former governor admits that he royally messed up.
Fix It is going up with its first
TV ad today — a
spot that will air in Westchester and takes Sen. George Latimer to task for «imposing a New York City - style campaign finance system on the entire state,» which will cost taxpayers millions and open the system up for «abuse.»
The campaigns are able to churn out so many
ads because Facebook makes it cheap and easy to do, especially compared with TV spots or even Google Ads, which can reach many more people but not necessarily the ones most likely to respond favorab
ads because Facebook makes it cheap and easy to do, especially compared with
TV spots or even Google
Ads, which can reach many more people but not necessarily the ones most likely to respond favorab
Ads, which can reach many more people but not necessarily the ones most likely to respond favorably.
So while the
TV spot released by Spitzer's campaign yesterday served to acknowledge the candidate's better - known scandal, the
ad pivoted with a very different message.
Eric Dinallo is the fifth and final Democratic AG contender to hit the airwaves with a
TV ad in advance of the Sept. 14 primary, launching a
spot that features John Leguizamo lauding the candidate for, among other things, leading the fight to hold Wall Street accountable «before it was cool.»
A coalition of progressive Democrats are criticizing
TV ads released by the state committee that knock House Republicans over gun control over concerns the
spots are a stealth campaign commercial for Gov. Andrew Cuomo.
The
ad package is set to include
TV, radio and digital
spots — representing his first major media buy.
Political advertisers use
TV and radio
spots for similar purposes — to persuade voters through regular repetition of their
ads.
The bulk of his spending was on
TV ads, which went to Ellicott Advertising Company — the in - house firm he set up — and earned a cut from — specifically to handle his on - air
spots.
One set of presidential - level
TV ads DO seem to have made a difference, though: the wave of Obama
spots that sought to define Romney as a job - destroying, out of touch corporate raider in the summer.
The campaign is due to include radio
ads,
TV spots and social media.
The
ad purchase is expected to include
TV and radio
spots, starting just as commuters on Long Island grapple with the so - called «summer of hell» as Amtrak undertakes a project to upgrade tracks at Penn Station.
Sean Coffey, who is so far the only one of the six AG candidates to hit the airwaves with a
TV ad, has re-launched a downstate version of the upstate bio
spot he released in advance of the DRC straw poll in early May.
A spokesman for Jones said both
ads are running statewide with the shorter
spot on both
TV and digital and the longer piece on digital only.
(CNN)- Dueling
ads over Obamacare will hit the airwaves this week, as a conservative group raises questions about the rollout of the president's sweeping health care reform, while a group on the other end of the political spectrum unveils a new
TV spot seeking to defend the comprehensive program.
On Monday, Cablevision signed it would pull a
TV ad critical of Larkin released by a super PAC aligned with the New York State United Teachers Union after Republicans raised issues with the
spot's accuracy.
On the heels of its new
TV ad (the second pro-Cuomo
spot it has launched so far), the business - backed Committee to Save New York has posted a new Web - only
spot that features more «average» state residents praising the governor along with his one - time political nemesis, ex-state Comptroller H. Carl McCall.
Richard Hanna, the Republican candidate in NY - 24, is out with his first
TV spot — a positive bio
ad that focuses on his background as a businessman and success in creating jobs in the community.
Democratic Senate candidate Adam Haber on Monday released his first
TV ad of the campaign — a 30 - second
spot that largely sticks to pledges about cutting taxes, bolstering education and aiding the environment.
As Ken Lovett at The Daily News noted today and I've reported on in the past,
ads in favor of the governor's $ 142.6 billion agenda are once again flooding the airwaves, but this year it is a traditional return to Cuomo being the public face of the
TV spots.
TV and print
ads that will be displayed in barbershops, check - cashing
spots and subway cars.
Cablevision has pulled one of Democratic state Senate candiate Adam Haber's
TV ads after Haber's opponent, GOP Sen. Jack Martins complained the
spot violates an FCC requirement.
The new
spots started running this morning, with radio
ads — both a NYC and upstate version — running statewide and
TV in NYC metro area on both cable and broadcast channels, according to CSNY spokesman Bill Cunningham.
Bloomberg has made clear his displeasure with the state budget, taking the unusual step of spending his own cash on a budget - related
TV ad designed as pushback to union
spots that criticize him.
It isn't clear how broad the
ad purchase will be on the
TV spot, or if the
ad will be airing on broadcast or cable.
Dicker noted that CSEA has launched a new
ad campaign (just radio at the moment, but I'm told
TV spots are coming), that slams unnamed «politicians» who think public sector layoffs are a «quick fix» and argues that firing state workers «only makes the economy worse.»
The latest was a web
ad released Monday morning, playing off an earlier
TV spot (the web
ad was condemned by Conservative Party Chairman Mike Long, a Zeldin supporter).
Democratic Rep. Dan Maffei (NY - 25) hit the airwaves this week with his first
TV ads of the campaign — one that's fairly standard and focuses on jobs and another, more interesting,
spot in which the incumbent congressman seeks to establish himself as a hometown guy and NOT a Washington insider.
In addition to the
TV spot, Planned Parenthood Empire State Acts is launching a digital
ad campaign backing Mayer and calling for the passage of the Reproductive Health Act, a bill that is meant to codify the Roe v. Wade decision in state law.
The
ad invoked outrage from the Uniformed Fire Officers Association, which publicly came out against the
TV -
spot.
(CNN)-- Hours after it released a
TV ad Thursday, the Democratic Congressional Campaign Committee changed the campaign
spot when concerns were raised over sensitivity toward the Sept. 11 attacks.
His
ad agency was promoting the hotel's «Runaway Weekend» package with a
TV spot featuring footage of the upscale hotel and its luxurious restaurant fare.
As the Democrats continue their search for a candidate in NY - 26, GOP / Conservative / Indpendence Party - backed NY - 26 hopeful Jane Corwin has launched her first
TV ad — a
spot that highlights her experience as a «small businesswoman.»