The political action committee backed by the online rental company Airbnb on Tuesday is releasing its first
TV ad targeting Republican Sen. Sue Serino.
On Thursday, Corwin's campaign began running its first
TV ad targeting Davis, casting him as a liberal and tying him to President Barack Obama and House Minority Leader Nancy Pelosi.
Interestingly, Carol's background was in
TV ad targeting based on set - top box data, not politics, and she and her team bought television time in a way that future campaigns should study.
The NRCC has launched a couple of new
TV ads targeting upstate Democrats.
The group, which has already backed third - party candidate Doug Hoffman, is spending $ 250,000 on radio and
TV ads targeting Democrat Bill Owens and Republican Dede Scozzafava.
As a graduate of Boston College Law School, I was disappointed to read about BC Law Professor Scott T. Fitzgibbon's starring role in an anti-gay marriage
TV ad targeted at voters in Maine.
Not exact matches
Its projects span practically every medium: a personal shopping app for J.Crew,
TV ads for
Target, a magazine redesign for Condé Nast, and an entire brand - identity project for Canada's oldest retailer, Hudson's Bay.
And in addition to the usual service fees, T - Mobile sees the possibility of selling
TV ads using
targeting technology that is more precise than what is possible through cable networks.
It may not be a bottle on a beach, but
targeted efforts like this, especially when Corona is a major ATP sponsor, will earn the brand the respect and enthusiasm of tennis fanatics far better than a 30 - second
TV ad alone.
YouTube is
targeting TV ad budgets + What you need to know about Facebook's F8 Conference.
For Dish, today's comments reveal merely a change in executive linguistics; the company, in its advertising, has been directly
targeting traditional cable for some time, evidenced by its national campaign of
TV ads starring tough - guy character actor Danny Trejo.
The
ads will run across press, broadcast
TV, cinema, digital and outdoor, with additional content on social and mobile, while a CRM campaign will
target people on email with an online personality test, where the public are then able to find out what textiles suit them.
Dataxu has today (April 17) announced the launch of an audience
targeting service that will let advertisers
target viewers of addressable, connected and linear
TV services from a single platform which it claims will improve yield for media owners, increase efficiency for advertisers as well as reduce
ad load time.
But, while
ads in a newspaper or on the radio or
TV are seen or heard by — and can be fact - checked by — a broad cross section of people, Facebook users may see entirely different
ads than their friends depending on who's
targeting them and how.
And children (age 7 - 14) actually viewed fewer
TV ads for child -
targeted brands, including sugary cereal brands like Corn Pops and Honeycomb.
In that case, (relatively) cheap Google and Facebook
ads can work alongside
targeted cable
TV spots to spread messages and help find supporters, donors and volunteers in a defined geographic area and even among a defined set of voters (previous Republican primary voters, women over 50, etc).
Some candidates are reportedly considering blowing cash on a Superbowl
ad, but others will be looking instead at zip code -
targeted cable
tv buys.
It makes sense, too — campaigns understand the idea of
targeting TV and radio
ads and direct mail already, and why should they want to «waste» money by advertising outside of their districts?
Most digital political professionals will think of voter file / cookie -
targeting or IP -
targeted online
ads when the word «addressable» comes up, but more and more cable and satellite
TV providers can now direct
ads at specific households based on demographic or voter data.
Will political and advocacy communicators catch up, or will campaigns in particular continue to dump their money into poorly
targeted TV ads?
NARAL Pro-Choice NY's first
TV ad of this election cycle
targets GOP gubernatorial nominee Carl Paladino for his staunch opposition to abortion rights, even in the case of rape or incest — an unusually far - right position for even the most conservative candidates in this Democrat - dominated state.
Addressable
TV advertising via Dish and DirecTV, a harbinger of a future in which campaigns will be able to
target most cable
TV ads at specific households
Yes, campaigns still need to spend money on television
ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly
targeted) 30 - second spots on
TV.
Direct mail,
targeted cable
tv buys and niche radio
ads are all good ways to concentrate resources on reaching particular voters with particular messages.
«Cable [
tv] buys are smart not just because they are cheap, but because they are
targeted and can help you increase the effectiveness of an
ad buy.
The Obama 2012 campaign used this approach to
target everything from field outreach to
TV ads, and it's no surprise that Virginia Democrats tapped Obama veterans (now at BlueLabs) to set up a similar system for the 2013 Virginia Democratic Coordinated Campaign.
Winner Joe Lhota spent around $ 1.5 million overall on voter outreach, of which nearly $ 463,000 went to
Target Enterprises for
TV advertising and around $ 290,000 went to
Target Enterprises earmarked for «cable and digital
ads.»
The 74 - year - old senator's success, including his upset victory in the Michigan primary last week, has been fueled by his appeal to younger voters, who so far have resisted Clinton's efforts to reach out to them through
targeted TV ads and an increased focus on issues such as student debt.
Republican Lee Zeldin is out with a new
TV ad that slams his Democratic
target, Long Island Sen Brian Foley, for his «yes» votes on rescinding the STAR property tax rebate checks and instituting the MTA payroll tax — two key issues for suburban voters.
The National Republican Campaign Committee is investing nearly $ 3 million in
TV ads for
targeted Congressional races, picking a trio of battleground districts that are expected to be closely watched battles this fall.
Save My Care previously spent more than $ 1 million on
TV ads in April
targeting seven Republicans who either supported the original version of the GOP health care bill or hadn't declared a position before it was pulled from the floor.
In addition to McSally,
TV and digital
ads are
targeting Alaska Rep. Don Young, Maine Rep. Bruce Poliquin, New Jersey Rep. Tom MacArthur and Nevada Rep. Mark Amodei.
Former NYC Councilman Anthony Como is out with a new
TV ad that attacks his Democratic
target, Queens Sen. Joe Addabbo (also a former NYC councilman), for voting «124 times» to increase taxes and fees while also going along with $ 14 billion worth of new spending in the state budget.
The state Democratic Party is out with yet another attack
TV ad this time
targeting both GOP gubernatorial candidate Rob Astorino AND (I believe for the first time) his running mate, Chemung County Sheriff Chris Moss.
The film's being debuted across the country in a steady roll rather than all at once, so the producers (working with Democratic consultant Chris Lehane) are hoping to build a national audience incrementally without having to resort to expensive mass - market
tv ads (though I've seen some
targeted cable
ads).
Here's the NRCC
ad attacking NY - 23 Democratic Rep. Bill Owens, who, as POLITICO reported this morning, was a late addition to the Republican committee's list of
TV targets.
Hillary Clinton's campaign
targeted Donald Trump's «Make America Great Again» baseball hat in a new
TV ad.
The SRCC is out with its first
TV ads of the 2010 campaign season with a spot that slams two of its two Democratic
targets — Sens. Dave Valesky and Darrel Aubertine — that seeks to turn the GOP «no» votes on the budget into a virtue and also tries to capitalize on the upstate / downstate divide.
One
TV ad paid for by New Yorkers For Independent Action, a Super PAC
targeting candidates who oppose the creation of an education investment tax credit, attacks incumbent Assemblywoman Carrie Woerner (D - Saratoga County) for her ties to Silver.
More than a third of the state's money is spent on Medicaid, making it a necessary and obvious
target for cuts, and yet each year the same ritual plays out: The governor proposes cuts to health care; the state's hospital lobby and the union representing health - care workers spend millions of dollars in maudlin
TV ads decrying the cuts — on top of the millions they contribute to elected officials; the governor's poll numbers decline, and he agrees to an expensive truce that barely makes a dent in rising Medicaid costs.
A new liberal Super PAC is
targeting Gov. Andrew Cuomo in a
TV ad alleging that he is overseeing rampant political corruption in state government.
Ending Spending Action Fund
targeted Huelskamp with
TV ads saying he was a «20 - year politician,» not a farmer.
DCCC LAUNCHES FIRST ATTACK IN THE NATION ON LEADING REPUBLICAN SHAWN NELSON IN CA - 39 The Democratic Congressional Campaign Committee Scared Of A Run - off Against Conservative Frontrunner,
Target Shawn Nelson ORANGE COUNTY — May 8 — The Democratic Congressional Campaign Committee (DCCC) announced
TV / radio
ad hits against top Conservative, Shawn Nelson, to interfere in the CA - 39...
Instead, some
TV distributors can run up to 20 potential
ads in one slot, says Jason Burke of clypd, a Massachusetts - based firm that provides
ad targeting services.
THE RACHEL MADDOW SHOW — RACHEL MADDOW, HOST: Thank you... Barack Obama has tempered the boldness of the big
TV buy tonight with an online
ad that
targets his supporters, specifically.
To help our
targeted candidates, we invested in
TV, radio, and digital
ads and sent more than 100 mail pieces.
The Samsung 65 - inch 4K Motion Rate 120 Smart UHD
TV is a great pick, and it's available for under $ 1K in
Target's Black Friday
ad.
2) The latest
TV ad for the Kindle makes it clear Amazon is
targeting younger readers, and bravo for that.
AT&T is bringing internet - style
targeted advertising to
TV (Engadget)-- Like
ads chasing us across websites wasn't bad enough?
«Don't do radio or
TV,» he says, «Stick to one or two
targeted pay - per - click
ads or directories, and focus on your niche.»