Sentences with phrase «tv viewing behavior»

Meredith tracks what people are watching, gathers insights into TV viewing behavior and fingerprints the creative so advertisers can see who's been exposed to their campaigns.

Not exact matches

As TV - viewing behavior becomes increasingly fragmented, thanks to cord cutting and the rise of mobile, figuring out who watches your programs and when has gotten increasingly difficult for broadcasters.

Just as consumers have shifted their media - viewing behavior away from traditional mediums like television, advertising dollars previously spent on TV ads are migrating to the digital world as well.

Scientists have linked TV viewing to antisocial behavior, lowered verbal IQ and altered brain structure — but a new study raises questions

Maternal report of children's TV viewing may produce slight overestimates of TV - viewing hours when compared with daily logs and direct observation.39 - 41 Although logs and direct observation may theoretically be more valid measures of TV - viewing time, obtaining these measures could influence TV - viewing behavior.

As a post hoc analysis, we examined associations of self - regulatory problems with coviewing practices to assess whether parents were taking a break from their difficult children by putting them in front of the TV more often, rather than the recommended practice of watching media together.26 In crude and adjusted models, self - regulatory problems at 9 months or persistent problems at 9 months and 2 years were not associated with any parental coviewing behaviors, such as watching TV with the child or talking to the child during TV viewing (data not shown).