Sentences with phrase «targeting issue ads»

Targeting issue ads is easier said than done, according to Stanford University economics professor Matthew Gentzkow.

Not exact matches

In 2005, Target became the first advertiser to sponsor an entire issue of The New Yorker (all the ads appeared as illustrations).

They've taken out full page ads (one in the latest issue of Barron's) giving a 1 - year target for the S&P 500 of 1835, which is 54 % above current levels.

When Facebook users in the United States encounter an ad for a candidate or issue, they'll soon be able to see the identity of the advertiser, its cost, how it was targeted, and what other ads the advertiser ran.

Two other considerations about Google and other contextually targeted ad systems: first, if you target well, they'll reach people at the moment when they're potentially interested in your issues, since they're either searching for it or they're on a page that's somehow related.

From database - driven direct - mail targeting to issue - blog outreach to video - laden Google Ad landing pages, modern online communications is niche - driven — but enacting public policy requires some kind of broad consensus.

With contextual ads targeted primarily to sign up new supporters, the core of the campaign's strategy was the obvious «Barack Obama» search, though they did use some issue - and news - cycle - targeted keywords.

The 74 - year - old senator's success, including his upset victory in the Michigan primary last week, has been fueled by his appeal to younger voters, who so far have resisted Clinton's efforts to reach out to them through targeted TV ads and an increased focus on issues such as student debt.

This seemed like a great way to drive a little extra traffic to my campaign's website so I started making a Squidoo lens about the issue I work on and then realized that the top google ads were for the front group for the industry we're targeting.

Republican Lee Zeldin is out with a new TV ad that slams his Democratic target, Long Island Sen Brian Foley, for his «yes» votes on rescinding the STAR property tax rebate checks and instituting the MTA payroll tax — two key issues for suburban voters.

Just as little sisters need to know when to rationalize and when to bully to borrow a laptop, companies need to know when to send an email offer and when to issue targeted ads to get that coveted click.

Now, the main issue when running Sponsored Product ads with manual keyword targeting is, well... finding the right keywords.

AFP's activities include hosting the annual «Defending the American Dream Summit,» organizing nationwide campaigns on a range of issues (such as combating «climate alarmism» and opposing health care reform), and, increasingly, flooding the airwaves with attack ads targeting Democratic candidates.

Counsel on developing IP rights, taking into account particular language or cultural issues for the target market, clearance of those rights and ad copy review prior to promotion and sale

The Obama administration, which also used social media ad targeting in its campaigns, «certainly was not at the top of its game getting ahead of these issues,» said Goyle, who noted he is a Democrat.

The Facebook spokesperson said the company was working to fix the location issue, but that the «may» construction is used because people might be seeing an ad for other reasons — products of Facebook's complex advertising algorithm — than an advertiser's targeting selections.

Users will also be able to visit an advertiser's page and see who the ads were targeted to, ostensibly providing some visibility into how political advertisers target specific swing states or issues.

They did say, however, that the ads were targeted at users with a history of interest in politically charged issues such as gun rights, immigration and discrimination.

Facebook admitted the ads, which could have potentially influenced the US election, were targeted at users with an interest in issues such as gun rights, immigration, and discrimination.

The advertisements came to light a couple weeks ago when Facebook revealed that the Russian agency had bought in excess of 3,000 ads targeting both political and social issues in the United States.

One of the steps the social network is taking is to address the issue of email - targeted ads.

Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational efficiency

In the retooled classes, new associates spend additional time in the brokerage's regular introductory training focusing on marketing issues such as how to write ads and where to place them, how to develop marketing pieces, how to target marketing to different categories of buyers, how to pick up listings from expireds and FSBOs, and how to persuade sellers to extend a listing.

Online issue ads will be sent to the NAR consumer database file in the targeted areas.