Differentiation: purple = lower ability blue = middle ability yellow = higher ability Resources provide opportunities to: - explore connotation and denotation - explore camera angles and make inferences - analyse movie posters - analyse magazine covers - explore radio
audiences - explore mass and niche
audiences - explore demographics, geo - demographics and psychographics - conduct primary and secondary research - gather qualitative and quantitative
data - create questionnaires - investigate media language and signs - explore representation - analyse own media consumption - investigate
audience profiles for
television - investigate newspaper
audiences