We'll first look at what Cisco has done in terms of
top -
line and bottom -
line growth over the last decade, and
then we'll compare that to a near - term forecast for profit
growth.
To that end, it is surely Spotify's hope that the streaming market ends up being so big that the company's low gross margin in percentage terms ends up large in absolute ones; even
then those profits will come from operational excellence and efficient customer acquisition, not simply
top -
line growth.