Sentences with phrase «think of a publicity campaign»

Think of a publicity campaign in the traditional book marketing sense: in the two to three months leading up to your publication date, a book publicist pitches your book to the media.

Not exact matches

The marketing department thought it was being pretty smart when, as part of a publicity campaign, it redirected its homepage to a Twitter search of any tweets that contain the word «skittles.»

Maybe it's time to think about expanding your book publicity campaign to include something a bit out of the ordinary.

Tracy Miracle, the publicity and marketing campaigns director at my publisher, Candlewick, thought it would be a natural fit because I have a couple of rodent heroes.