While it may very well be
true that Heidegger sounds as if he is arguing for a pre-modern, pre-mechanized society, perhaps leaning toward a Luddite perspective, and while it also may appear that McLuhan is arguing for the continued
evolution of technology that will enhance society, perhaps smacking of a full - blown techophilism, both theorists come together on the primary assertion that they make - technology has a profound and invisible shaping force on our epistemic values, perceptions of reality and truth, and
cultural values and norms.