Sentences with phrase «tubemogul ad tech»

Why you should care: Ad tech startup Sprinklr works with large companies to take care of their needs across social media platforms.

Why you should care: Specializing in real - time online advertising, AppNexus is the world's largest independent ad tech company.

ComScore's new Activation solution suite creates audience segments that can then be deployed internally or through third - party ad tech platforms.

«It's still a shock moment,» says Chiavegato, the vice president of marketing at Spanish ad tech firm Marfeel, speaking by phone on Friday.

This ad tech company is looking to woo potential clients at Advertising Week New York by sending a marketer into space on Virgin Galactic.

Ad tech firm Verve has quietly cut staff in a «rightsizing» that includes its sales VP Uber investor Pishevar takes another shot — this time legal — at Benchmark

They want to build ad tech, ultimately to try to be competitive with Google and Facebook.»

He added that the recently acquired TubeMogul ad tech platform is helping Adobe capture marketers.

So as marketing tech and ad tech started to evolve around the planning, buying, measurement and optimization process, we were quick to adopt these solutions for our clients» campaigns.

The ad tech company have found an innovative way to muscle in on an extremely crowded market, linking two areas of a business that would scarcely have been possible before «big data».

Ad tech is revolutionary because it lets advertisers understand which ad campaigns are most effective.

Ad tech, with its breadth of data and ability to update in real time, offers robust attribution models.

Yet leveraging ad tech efficiently can help startups and smaller companies punch above their weight.

The broader business world has also become more complicated: Consider advertising technology, or ad tech, the industry I've devoted more than a decade to.

This is where ad tech can help advertisers ensure that the digital habits of targeted consumers are properly factored into the overall strategy.

The San Mateo, California, ad tech firm gives brands insight into online and offline consumer behavior.

Magnusson Jr. told Fortune that ad tech companies need to collaborate more, and share techniques and intelligence to stay ahead of fraudsters.

The beauty of ad tech is that it focuses ad dollars on the people who actually want to buy something a company is selling.

Publishers understand the importance of the broader ecosystem and are increasingly adopting highly engaging ad tech innovations that improve ad experiences, increase engagement and boost revenues.

«We're only literally 1 % of where we can be,» Nihal Mehta, an entrepreneur at New York ad - tech firm Local Response and an investor in ad tech, told us.

He argued, «Until I hear an ad tech exec say, on the record, that ad tech itself slows down pages, then ad tech will remain part of the ad - blocking problem and not part of its solution.»

The relationship between Huffington and Armstrong has been an uneasy one at times, with Huffington expecting Armstrong to deliver on all the lofty promises he wooed her with, even as Armstrong increasingly came to see that ad tech, not content, was the way forward for AOL.

«Verizon seems one of the more obvious ones given its previous acquisition of AOL and its efforts to build a broad ad network and ad tech capability.»

The key for AOL today is its ad tech, which could give Verizon the potential to apply adverts to much of what it is already doing.»

E-commerce companies make up the most of those in the pipeline at 52 percent, followed by ad tech companies at 43 percent.

In 2009, AOL was spun off from Time Warner, becoming an independent, publicly traded company and since then has transformed itself into a media and ad tech company.

Ad tech company Drawbridge has hired a top ad executive from Apple, The Wall Street Journal's CMO Today reports.

Beeswax — a «bidder as a service» ad tech startup — officially launches today.

Based on survey data from ad tech firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be comfortable sharing their health and fitness data (56 %) and their diet data (56 %) to get more personalized advertisements.

FORTUNE — Ad tech isn't sexy, but it still can generate a lot of venture capital dollars.

Its fifth call to action is to «vote with our dollars,» or stop working with agencies, suppliers and ad tech companies that don't comply with its requirements.

Ad tech firms are out of favor these days - too many players, too many unmet promises, too little transparency, too few successes, and too much money for nothing much to talk about in the way of results.

But according to Pandora's new CEO — who quickly began implementing a number of changes to reinvigorate growth ranging from investments in Pandora's ad tech, marketing, distribution partnerships, and new content launches — most of their new growth initiatives are «still in early stages, and their impact will build over the course of 2018.»

WPP, the world's largest advertising holding group, also invested $ 25 million in the ad tech company last October.

This is just one example of the billions of billions of dollars being invested in ad tech and content creation.

Our areas of investment focus will continue to be in consumer and enterprise software and software - enabled services businesses in the following sub-sectors: Marketplaces, Mobile Commerce, Vertical and SMB SaaS, Information Services, Edtech, Fintech, Sports Tech, Travel Tech, Developer Tools and APIs, Marketing and Ad Tech, Imaging and Sensor Networks, and Health IT.

It was a bold move, mainly because AdsWizz is one of perhaps three ad tech outfits capable of delivering audio ads using both data and automation.

About two weeks before Spotify closed its first day of public trading on April 3 with a market value of $ 26.5 billion, Pandora unexpectedly announced that it was buying the audio ad tech company Ads - Wizz for $ 145 million.

Onboarding data through ad tech platforms is standard digital advertising practice.

«For us, the principal interest was around the ad tech platform that Tim Armstrong and his team have done a really terrific job building,» Verizon COO John Stratton told analysts on Tuesday morning.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

But its focus on transparency — making sure people know how and why data will flow if they choose to click «I agree» — combined with supersized fines for major data violations represents something of an existential threat to ad tech processes that rely on pervasive background harvesting of users» personal data to be siphoned biofuel for their vast, proprietary microtargeting engines.

Most important was the self - awareness about the failures of ad tech, retargeting and unbridled data collection that often doesn't serve the consumer.

Last week, Gabe Greenberg advised readers to be wary of blockchain - based ad tech solutions that over-promise on this still - emerging technology.

They say Google's and Facebook's response pressures publishers to seek consent on behalf of dozens of ad tech firms that people have never heard of.

Verve is not the first mobile ad tech company to run into trouble this summer: One of its competitors, GroundTruth — long known as xAd — recently ousted its CEO after a breach of company policy, triggering an «investigation» that the company has still declined to publicly explain.

Unlike the giants, the ad tech firms have no direct relationship with consumers.

The report — which breaks down 2017 trends across data and tech, video, investment and viewability and verification — also found that the ad tech tax has risen to roughly 20 % in the US, with buy - and sell - side taxes averaging at 10 % each.

Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into revenue, sales and customer experience.

The ad tech firms embed their own technology in publishers» websites and apps, putting them in competition with the tech giants.