Velloso says his team is working with the top Twitter gaming accounts, which includes publishers and game developers such as Electronic Arts (ea) and Activision (atvi), platforms such as
Twitch and YouTube, game media such as IGN and GameSpot, event
producers such as E3 and PAX,
content companies like Rooster Teeth and Machinima, gaming personalities such as PewDiePie and TotalBiscuit, and eSports leagues, teams, players, and commentators.