Typesetter likes any standard bookface, Times Roman or Courier.
I could bore you with the history of the em and talk about the old days when
typesetters like myself would work with lead characters, but to make things easy for you, simply think of one em as the space taken up by the character M.
Not exact matches
And you'll still get a book that looks
like it came from a professional
typesetter.
I can't imagine that most readers are looking for anything else, so to get hung up on it seems
like trying to appeal to a small percentage of
typesetter fetishists.
The designer and
typesetter are given a brief by the author, either specifying what they desire or simply throwing a few ideas and images at them (
like which books they
like and want theirs to emulate).
Manuscript to Printed Book: help in understanding the process and planning the budget / timetable; help coordinate and oversee the process; help find other professional resources
like a book cover designer,
typesetter, editor, indexer, proofreader, and copywriter; help in setting up a publishing business, getting the ISBN, help with printing and distribution.
A designer /
typesetter has a trained eye for these small mistakes (
like widows, orphans, bad hyphenation, or loose lines) and will adjust to create a seamless reading experience.