These risks
and uncertainties include: fluctuations in
U.S. and international economies
and currencies, our ability to preserve, grow
and leverage our brands, potential negative effects of material breaches of our information technology systems if any were to occur, costs associated with,
and the successful execution of, the company's initiatives
and plans, the acceptance of the company's products by our customers, the impact of competition, coffee, dairy
and other raw material
prices and availability, the effect of legal proceedings,
and other risks
detailed in the company filings with the Securities
and Exchange Commission, including the «Risk Factors» section of Starbucks Annual Report on Form 10 - K for the fiscal year ended September 28, 2014.