The Smart Audio Report released in January by Edison Research and NPR has a lot of interesting data on
U.S. smart speaker owners.
Usage data from IFTTT users would suggest even higher usage by
U.S. smart speaker owners.
In the Voicebot Smart Speaker Consumer Adoption Report, we found that 26 % of
U.S. smart speakers owners have made a purchase by voice.
Not exact matches
This is a significant benefit since music listening is the most used feature of
smart speakers according to a recent Voicebot survey of
U.S. device
owners.
62 percent of
smart speaker owners in the
U.S. made a purchase, and 44 percent did in the U.K.
If true, that may represent 10 % of all
smart speaker owners in the
U.S.
In addition to announcing its own standalone Alexa
smart speaker, Sonos also announced that
owners of existing Sonos
speakers in the
U.S., U.K. and Germany will also be able to control their
speakers using Amazon Alexa.