According to an eMarketer report «Video Advertiser: How Facebook, Twitter, Instagram, Tumblr and Snapchat are Changing the Rules,» as of January, YouTube captures nearly 20 percent of
U.S. video advertising spends.
Not exact matches
In recent years, Verizon, the No. 1
U.S. wireless company, has shifted focus to the bread - and - butter wireless business and new efforts in mobile
video and
advertising.
Though Facebook is an
advertising powerhouse — it accounts for nearly 20 % of
U.S. mobile ad revenues, according to eMarketer — it has yet to tap into digital
video as a major revenue source, unlike Alphabet Inc.'s YouTube.
The number of
U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the
Video Advertising Bureau out today.