Craft beer brands have greater appeal to either go national or even gain greater exposure by shipping volume to markets abroad.
Shipments fell at six of the seven top
craft beer brands in 2017, according to Beer Marketer's Insights.
Plenty of smaller
craft beer brands have experimented with bourbon barrel - aged brews.
Zink Distributing also supplies local, regional and national
craft beer brands, as well as some non-alcoholic beverages.
Although many
craft beer brands have become national after being purchased by the big brewers, the majority of craft breweries remain locally focused.
Mr Ottaway said in the US, the initial backlash against
craft beer brands which had sold out to large conglomerates often resulted in a short - term sales dip in their local area, but it was soon overtaken by faster growth overall as the enhanced distribution channels and bigger marketing clout kicked in.
Lion owns
craft beer brands including Little Creatures, James Squire and Furphy.
USA Trade Tasting outlines 12 tips for
craft beer brands to get their beer featured by leading magazines and blogs.
AB InBev founded The High End portfolio in 2014 to foster the range of smaller
craft beer brands which sit alongside Stella Artois and Shock Top.
US
craft beer brand Goose Island is on the hunt for a new brewer to run operations at its first London brewpub opening later this year.
As senior brand specialist, Jon Landis is the liaison for brand owners and executives at the food, beverage and
craft beer brands covered by Project NOSH, BevNET and Brewbound.
Craft beer brand Baderbräu pairs its beers with bacon - infused dishes by Chef Monica Sharma at a special dinner Nov. 5, 2013, in Chicago.
Nashville, TN — October 24, 2017...... R.S. Lipman Brewing Company announced today a partnership with United States Beverage to manage sales, marketing and distributor relationships for
their craft beer brands: Napa Smith (brewed in Vallejo, CA) and Hap & Harry's (brewed in Nashville, TN).
With a distribution network operating in fifty states, the US Beverage portfolio of premium brands has attained nationwide attention by providing the US consumer with a variety of premium imported beers as well as national and regional
craft beer brands.
Innis & Gunn has built an innovative and exceptional
craft beer brand that provides differentiation and excitement to the highly competitive U.S. beer market.
Flash forward to today, and Kona Brewing has become one of the best - selling
craft beer brands in the world.
Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for
this craft beer brand
Not exact matches
With tastes in many
beer - drinking countries shifting away from mass - produced
brands and toward
craft brews, such products may find themselves in a perfectly timed window of opportunity.
Add the incursions by
craft breweries, which made national
brands seem hopelessly dull to many, and the return of hard liquor —
beer dropped from 56 % of alcohol consumed in 1999 to 48 % in 2014 — and it made for a depressing picture for mainstream giants like Miller Lite.
Golden Road Brewing is the largest
craft beer operator in L.A. County but a tiny competitor among
craft brands nationwide — it's expected to only sell about 45,000 barrels of
beer in 2015.
By diversifying well - known
brands, breweries are trying to entice everyone from hard - drinking partiers to palette - pondering
craft nerds to people who don't even like
beer.
Andy Goeler, CEO of
craft at AB InBev, contends that big
beer brands like Budweiser are often mocked by the
craft industry, so he sees no harm in «Big Brother» poking back.
The
craft brewer's co-founder, Greg Koch, said in a video that the light
beer brand is trying to «co-op our
brand and our good name.»
Black Friday is release day for Goose Island's Bourbon County
Brand Stout, an «event» moment in the
beer world that's so anticipated it erases the often - antagonistic lines between the
craft and macro brewing worlds.
Constellation
Brands, which already produces Mexican
beers Corona and Modelo, has agreed to pay almost $ 1 billion to buy California
craft brewer Ballast Point.
«Elysian's
brands are an important addition to our high - end
beer portfolio, and we look forward to working together,» said Andy Goeler, CEO of
Craft at Anheuser - Busch at the time.
«There is confusion and unfortunately a lack of transparency on the labels of the acquired
brand,» says Julia Herz,
craft beer program director for the Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Big
Beer.
«Now, thanks to more adventurous palettes and more
craft beer companies giving consumers more choice, people are reaching for a wider circle of
brands.»
«Every province across this country brews incredible
craft beers, might have incredible wines,
craft distilleries and there's no way a liquor monopoly in a province can carry all of the
brands.»
The Brewers Association has launched a new suite of materials to help retailers activate the independent
craft brewer seal in their businesses and differentiate authentic independent
craft beer from Big
Beer acquired
brands.
Ankush Nijhawan and Rahul Khetrapal had earlier backed Delhi - based Kaama Breweries Pvt. Ltd, which sells
craft beer under the
brand Witlinger.
Both moves come after ZX Ventures opened the first of its new Kaiba
Craft venues in Tianzifang, after acquiring the Belgian
beer bar
brand from founder Rudy Wimmer at the beginning of the year.
For one, big brewers have lost market share amid the
craft beer revolution as small, regional
brands gain favor with drinkers.
Alone, it doesn't make a lot of sense, but combine it with these: (1) sales in the
craft segment are slowing, and distinctive winners and losers are emerging; (2) large, independent
brands not committed to deep cost - cutting are suffering, while corporate - owned
craft brands are selling briskly; (3) small
craft beer producers are still posting big growth gains; but (4) legacy mass market
brands are collapsing; finally (5) mass market Mexican imports are killing it, especially (yay!)
Not to mention the fact that
craft beer drinkers tend to enjoy many different
brands and like trying new types / styles of
beer.
They're made by MillerCoors and Anheuser - Busch InBev, respectively, though you'd never know it based on their
craft -
beer - like labels — which don't state prominently the huge corporation responsible for the
brand.
In an op - ed in the St. Louis Post-Dispatch (hometown paper of Anheuser - Busch, at least until it was purchased by a Belgian company), Brewer Association executives named names of several high - profile sell - outs —
brands that were once true
craft beers, but that were bought out by mass - market players:
But the problem that the little brewers have with the billboard is that it portrays Shock Top as akin to New Belgium Brewing, which is based in Fort Collins and is known for
brands like Fat Tire, which undeniably earns the
craft beer label.
To capture consumers»
beer money lately, the world's largest retailer has been increasingly stocking
craft brands like Oregon's Deschutes in addition to the usual assortment of Keystone, Bud, and Heineken, Bloomberg reported.
One reasons why this is so is because in the rapidly expanding
craft brewer scene, popular independent
beer brands like Samuel Adams, Sierra Nevada, and Fat Tire are too successful to be considered «micro.»
BA - defined
craft brands represented 21 percent of total
beer industry dollars in 2015, up from 19.3 percent the year prior, it added.
Amongst the top 10
craft brands, Lagunitas IPA is — unsurprisingly — still one of the fastest - growing (and most widely distributed)
craft brands; sales of the
beer were up more than 56 percent in MULC through May 17.
We've seen that TGI Fridays has doubled down on its appetizers and is testing booze delivery, while
brands like Chili's Bar & Grill have added
craft beers to the menu.
Felipe Szpigel is president of The High End, with responsibility for the development of the company's
craft and import
beer brands in the U.S. market.
But the competition among America's top brews has devolved into a contest of who can fall the slowest, rather than actually grow, as
craft beers and spirits continue to give big
brands problems.
A
Craft Approach Although
beer is one of the main attractions at CraftWorks»
brands, the company believes in offering wine, spirits and signature menu items of a similar high quality.
All of the
craft beers and signature items in CraftWorks»
brands are the result of the work of its brewers and kitchen staff.
Participants will get a prize for trying eight
beers during each event, which include well - known
brands such as Corona and Guinness alongside other imported and
craft American
beers of a similar style, he adds.
Rexam has partnered with
craft brewer Concrete Cow, to launch the
brand's first ever
beer in cans.
Columbia Distributing has its own in - house
craft beer division whose focus is on training and
brand development.