Ingram is a huge aggregator of books, ebooks, and other content for the retail market, and today I learned that they're entering
the public library market as well.
Beginning August 2016, Lerner Publisher Services will be the exclusive U.S. distributor to the trade and to the school and
public library markets for independent children's publisher Lorimer Children & Teens.
Imagine if the endowment helped the public and academic systems buy out an aggregator and reseller of e-books and audio books like OverDrive, the largest / leading e-book reseller in
the public library market.
It is estimated that OverDrive has about 90 % of the US
public library market.
Advertising in either the print or online publications is the best way to target
the public library market — use these venues to reach our readers; public librarians who are ready, willing, and interested in hearing what you have to say.
When dealing with
the public library market, the biggest challenge for EBSCO is diversification into popular content, particularly from the Big Six publishers (only two of which actually make their new ebooks available to public libraries).
EnvisionWare, one of the largest providers of self - service products in
the public library market, is preparing to ship this month a reporting tool that the company says will thread together and visualize data from its entire line of 22 products.
Other ebook providers, such as Ingram, which is preparing for a major push over the next few months into
the public library market with its MyiLibrary platform, and Baker & Taylor, which has been making inroads with its Axis 360 platform, said they are also discussing various degrees of integration.
Not exact matches
The State Department of Education offers a number of resources and
marketing materials customized for Idaho's schools and
public libraries, which can be found in the files tab.
Before the
public library movement, they had a thriving book rental
market and in their heyday, there were more than 1000 «circulating
libraries» in mid-nineteenth century Britain.
The premise the new program is a hardcore
marketing campaign with posters, videos, postcards and promotional materials to build awareness to the
public on the fact they can borrow eBooks from the
library and the limitations facing them.
«I want to build on our success in
public libraries and optimize our offerings for the school
market,» said Fabricant in a press release today.
One of the polarizing issues in the U.S. ebook
market right now is the conflict over
public library access to ebook titles for lending, but we may be able to take a lesson from Libranda's new partnership with OverDrive to afford access to new and bestselling ebook titles to
library patrons in Spain.
The Nova Scotia Provincial Library, Halifax
Public Libraries, and the Atlantic Publishers
Marketing Association have collaborated to provide greater access to the region's e-Books through a project called Read Local.
Our global sales and distribution network covers
markets such as:
public and K - 12
libraries, college bookstores, Christian retail, and gift and game resellers, just to name a few.
Co-moderated by the ALA's Digital Content Working Group (DCWG) co-chairs, Carolyn Anthony, director of the Skokie (Ill.)
Public Library, and Erika Linke, associate dean of
libraries and director of Research and Academic Services, Carnegie Mellon University Libraries, this session featured Yoav Lorch, CEO of TotalBoox, and Odilo's Rodrigo Rodriguez, CEO, and Katie Klossner, senior marketing manager for North America and A
libraries and director of Research and Academic Services, Carnegie Mellon University
Libraries, this session featured Yoav Lorch, CEO of TotalBoox, and Odilo's Rodrigo Rodriguez, CEO, and Katie Klossner, senior marketing manager for North America and A
Libraries, this session featured Yoav Lorch, CEO of TotalBoox, and Odilo's Rodrigo Rodriguez, CEO, and Katie Klossner, senior
marketing manager for North America and Australia.
«I think Mofibo will be a benefit to the
public libraries by creating a stronger overall
market for e-books and other digital materials,» said Pernille Drost, president of the librarian's union, Bibliotekarforbundet, in the article.
«With rising web traffic and enhancements to
library websites (see YouTube preview),
public libraries are becoming an essential part of the
marketing strategy for publishers.»
The
market leader in Canada was the Toronto
Public library that loaned out 1.5 million, which was a 68 % increase from last year.
«This upgrade opens the door to a whole host of paid and free content from third - party eBook stores, web sites and even
public libraries,» said Steve Haber, senior vice president of consumer product
marketing for Sony Electronics in Sony's statement issued earlier today.
Unlike a lot of the
market, budgets and traffic at
public libraries are increasing.
John Shableski works for Diamond Book Distributors as a sales manager with a focus on the independent bookstore
market and on
public and school
libraries.
About 40
library regions have signed up with OverDrive, the US service provider that currently leads the
market in
public library lending.
Kindles: Amazon has a larger catalog of modern books because amazon has been in the e-book
market longer than anyone other.They have 2,00,000 Kindle exclusive e-books with many from the famous authors who publish directly via amazon.There are not many choices to buy e-books for the kindle from other stores or free book sites.The bought books are stored in the cloud.Just keep the local copies of the books.You can also lend a book to a friend once for 14 days.Amazon also has kindle lending
library which is currently available only to amazon prime subscribers.Thus via this service borrow books and read without buying.You can also read e-books loaned from the
public libraries.Getting the loaded books onto the device is simpler on kindle unlike the nook.The books can easily be downloaded wirelessly via whisper sync service (an AT&T 3G powered connection).
IBPA
Library e-Blast — BookLogix will coordinate with IBPA to design a targeted e-blast to a select group of 5,000 librarians for either
public libraries, college
libraries, or the K - 12
library markets.
«We are keen to support
public and school
libraries,» Charlie Redmayne, Pottermore CEO, said in the press release, «and OverDrive, as one of the leading suppliers in this
market, provides us with a global network that helps us achieve this, as well as encouraging the discovery of these amazing books across the world.»
Our growth has included
public library systems in major
markets such as Toronto, Seattle, Boston, Los Angeles and San Francisco.
Marketing and Social Media: A Primer for Public Libraries (October 9, 2014) Your patrons» desire for responsiveness and interaction on social media can be transformed into a dynamic marketing tool for your
Marketing and Social Media: A Primer for
Public Libraries (October 9, 2014) Your patrons» desire for responsiveness and interaction on social media can be transformed into a dynamic
marketing tool for your
marketing tool for your
library.
Finding
public libraries to
market your book Locating Barnes & Noble bookstores Updating your Barnes & Noble listing Locating independent bookstores Locating every bookstore
This new capability would mean that
library patrons who own one of the bestselling e-reader devices on the
market would have the same access to
public library digital lending that other device owners currently enjoy, ending the frustration for both patrons and librarians alike.
This is an interview on Friday, January 8, 2010, at the International Consumer Electronics Show (CES) with David Burleigh, director of
marketing for OverDrive, which is the leading provider of
public library connections to eBook readers such as the Barnes & Noble nook and the Sony Reader.
Last year at MidWinter, I learned about a collection development toolkit developed by a Scottish librarian and now used by 50 % of
public libraries in the UK and being introduced into the North American
market.
As long as we have more
public libraries than McDonald's outlets in the U.S. (as is the case now) paper books will have a viable, albeit much reduced
market.
CCLS completes long - range service and facility study which recommended, new and expanded
library buildings, the establishment of a CCLS Foundation and intensified
marketing and
public information efforts.
The good news is that this is really a mature
market now (both Amazon and B&N offer «over one million» titles in their
libraries) and between
library lending, friend - to - friend lending,
public domain books, and the sheer inevitability of e-books-as-the-future, you'll be well served by a number of products on the
market — you'll just probably be best served by Amazon.
The intersection of a flattening e-Book
market and the changing face of what some consider an endangered
public library system is also seeing the potential for greater e-Book lending via the
library.
The primary
markets are school and
public libraries.
Book publishers might not appreciate the power
libraries and librarians have to help avid readers find new authors they may not otherwise pick up, said Denise Raleigh,
marketing and
public relations director at the Gail Borden Public Library Dis
public relations director at the Gail Borden
Public Library Dis
Public Library District.
So everybody knows that if they want the book now they will have to buy it but if they are willing to go out of their way a bit (in the case of my local
public library, across the
market square from Waterstones) and wait (in the Amazon case, if I understand it right, wait until they've finished the book they are currently «borrowing» and any they have ahead in their «want to read» queue) then they can read it for free.
Based on conversations with publishers and deliberations on the ebook
market, the ALA today released «Ebook Business Models for
Public Libraries» (PDF file) a report that describes general features and attributes of the current ebook environment and outlines constraints and restrictions of current business models.
Small Canadian publishers actually favour e-lending because the
library market there accounts for as much as 40 % of their business, says Paul Whitney, formerly of Vancouver
Public Library.
This isn't a «sales» pitch as I have found the other essays extremely informed and helpful in understanding this
market in terms of school,
public, and academic
library issues.
But unless they take action similar to what I've described here, those rights may be the best that
public libraries can hope for as the e-book
market expands.
That combo of requirements — curation and large volumes of titles — Singer says «led us to the conclusion that the pricing model of not paying royalties in exchange for the broad
marketing and discovery opportunity that getting content into
public libraries would provide to self - published authors» was the way to go.
LibrariesAreEssential.com is your source for advice and consulting on
library marketing, promotion, and
public relations as well as information about Kathy Dempsey's book, The Accidental
Library Marketer.
Unfortunately for OverDrive, it is human nature for people to take shots at whoever is out in front, and in the
public library digital
market, they are it.
As we ready our author
marketing mastery discussions on book launch parties and speaking engagements at
libraries, bookstores, and other
public forums, it will pay to be prepared to speak or read to these groups before you schedule those author appearances.
Public libraries can be marketed as the six Ps of people, place, price, principles, pride, and package as described by Roger Levien in Confronting the Future: Strategic Visions for 21st - Century Public Libraries (se
libraries can be
marketed as the six Ps of people, place, price, principles, pride, and package as described by Roger Levien in Confronting the Future: Strategic Visions for 21st - Century
Public Libraries (se
Libraries (see below).
OverDrive dominates ebook distribution for
public libraries, but B&T, based in Charlotte, NC, saw an opportunity in this
market because the company felt a cogent argument could be made for
libraries to use a highly regarded print book distributor, with deep ties to the
library market, for its digital content as well.
Our global distribution network includes top sellers from retail,
public library, and K - 12, and we're always expanding with the
market.