Sentences with phrase «unilever chief marketing officer»

Simon Lowden, chief marketing officer at Pepsi Beverages North America, said the product captures the «true taste of the cola» and hearkens back to a time when colas used real sugar.

One challenge for the Silvermans has been communication, given that they are located hundreds of miles apart: Bryan is based in Durham, N.C. while Jordan and the company's chief marketing officer are in New York.

Leela Srinivasan, chief marketing officer at Lever, described the genesis of that strategy via email: «We helped some of our more passionate employees capture their stories via our employee blog, Inside Lever, while sharing those same blog posts on LinkedIn,» she wrote.

Kristen Gramigna is Chief Marketing Officer for BluePay, provider of mobile credit card processors.

Rob Pickell, Chief Marketing Officer at Kareo, tells me for example that his company's software would be impossible to produce cost effectively if it was an installed solution.

In addition to her work at Google, Georgiadis has also served as COO of daily deals e-commerce website Groupon (grpn) and as chief marketing officer at Discover Financial Services (dfs).

Balsillie ostensibly assuming chief marketing officer duties was news to some employees covering for Pardy after he left, as well as their subordinates.

Not according to Plasticity co-founder and chief marketing officer Jennifer Moss, who says that while it's true that some employees don't like the company's platform, many benefit from it in ways that aren't as attention - grabbing as the smile - bomb surprise that Plasticity suggests trying: covering a co-worker's desk in sticky note messages about how great they are.

«You need what's called «thumb - stopping creative,»» muses Fulton, who also serves as chief marketing officer for the Mark's and FGL Sports subsidiaries.

Josh Steimle is the author of Chief Marketing Officers at Work, a TEDx speaker and the founder of MWI, a digital marketing agency with offices in the U.S., Asia and Europe.

While the company has not publicly announced its decision, Kristin Lemkau, J.P. Morgan's chief marketing officer, made her opinion clear on Kelly's interview.

Lee Applbaum, RadioShack's chief marketing officer, told me that he joined Foursquare to help «redefine RadioShack for consumers, to contemporize the brand and to leverage the conversation around mobility» since part of RadioShack's mission is to be viewed as the leading specialist in all things mobile.

When I was writing my book, Chief Marketing Officers at Work, I interviewed 29 CMOs from companies like Spotify, The Home Depot, GE, PayPal and Target.

Anthony Robinson serves as Chief Marketing Officer for Robly.

Chief Marketing Officer Julia Goldin explains how the toy brand has stayed at the top of children's wish lists, in spite of poor 2017 results.»

Hirabayashi was chief marketing officer and Lidey was the director of mobile and messaging.

Marketing.Media.Money profiles the chief marketing officers at some of the world's biggest brands, exploring their careers, their business challenges and how they are directing their significant advertising spend.

«We know that people who choose beer when they become of legal drinking age are two times more likely to continue drinking beer throughout their lifetime, and as an organization, we have an opportunity to regain ground with this group,» said David Kroll, MillerCoors» chief marketing officer, in a statement.

With the explosion of digital marketing this past decade, chief marketing officers have become exposed to tremendous troves of data and are taking advantage of the information available to them.

MEC's chief marketing officer Anne Donohoe said the original logo was designed in 1974, and it was time for a facelift.

JQI is planning to launch its own line of juice, and Liu recently hired a chief marketing officer to build the brand.

Being a chief marketing officer has never been a cakewalk, of course.

More than two - thirds of chief marketing officers don't think the role gets the same respect as other executive functions.

The company has attracted Canadian customers before, says Chief Marketing Officer Brett Keller, but that was simply a happy accident.

Heineken Chief Marketing Officer Nuno Teles says his company will launch a national, English - language campaign for Tecate in 2016.

«The logo is your calling card, identity, manifestation,» Chief Marketing Officer Kathy Savitt told USA Today.

«America is more plus - sized than we'd like to admit sometimes,» Tony Pace, Subway's chief marketing officer, recently told Ad Age.

Chief marketing officers and CEOs share one all - consuming purpose: growth.

From the Chief Marketing Officer (CMO) to Chief Data Officer (CDO), the executive bench is expanding to meet the ever - changing needs of businesses everywhere.

sauce, a flavor this country loves, and we're delivering it in a way that's never been done before by baking it into the bun,» said Burger King chief marketing officer Eric Hirschhorn in a press release at the time.

Efrat Ravid is Chief Marketing Officer of ClickTale, which rebranded itself in February with the slogan, «Light up the digital world.»

«One of the great things about Orabrush, is that we know we're expanding the category,» says Harmon, who now serves as Orabrush's chief marketing officer.

So it's hardly surprising that Peter Weingard, the station's Chief Marketing Officer, would pick one of his company's mainstays.

Turning raw data into a clear PowerPoint presentation or summarizing research findings in a Word document can be a huge timesaver when prepping for meetings, says Rich Pearson, chief marketing officer at eLance.com, a jobs website for freelancers in Mountain View, Calif., who uses a virtual assistant himself.

The position of chief marketing officer isn't new but it's evolved to encompass data.

He is being succeeded on an interim basis by Kip Fulks, who most recently served as chief marketing officer.

One ex-employee has outlined some of the specifics, such as Jim Balsillie (an accountant by trade) acting as chief marketing officer, «50 - something - year - old grey - beard engineers» picking out new BlackBerry colours, and ceding control of the marketing message by spending $ 1 for every $ 10 spent by carriers.

John Doig, Scotia's chief marketing officer, recalls first pitching the idea to Waugh.

«That's very future - looking and we're obviously mapping those out, but they're not happening today,» said Lisa Joy Rosner, Otonomo's chief marketing officer.

In 2009, I started this company and am still the Chief Marketing Officer of TextingForward.com.

«We have seen a growing appetite from the American people in wanting to engage in the Paralympic Games and learn about the Paralympians,» said Lisa Baird, chief marketing officer for the USOC.

«We're the only company that looks for hidden fees and the gray charges — small charges that most of the time go undetected,» says Mary Anne Keegan, BillGuard's chief marketing officer.

In fact, research and consulting firm Gartner predicts that by 2017, a company's chief marketing officer will likely spend more of an organization's budget on technology than what's spent by its chief information officer.

«The more we see Paralympians, the more we become comfortable with them,» said Rick Burton, professor of sport management at Syracuse University and the USOC's former chief marketing officer, who applauds the inclusivity of Paralympic campaigns.

Reached via email, ProfitBricks Co-Founder and Chief Marketing Officer Andreas Gauger put it bluntly:

Owners of data — the chief information officer, chief financial officer, chief marketing officer, and chief operating officer — will need to share their data.

Though Skinner had cleaned up and modernized restaurants and layered in new revenue drivers like McCafé beverages and extended hours, the company failed to address the fact that the McDonald's customer was evolving, says Larry Light, a consultant who was the company's global chief marketing officer until 2005.

To compound matters, on March 7, mere weeks ahead of the reported early - April launch of its much - anticipated PlayBook tablet, RIM chief marketing officer Keith Pardy announced his resignation just over a year after joining the company.

«Whether you're a Paralympian or an Olympian, you're an athlete,» said Peter McGuinness, chief marketing officer for Greek yogurt maker Chobani, a Paralympic and Olympic sponsor whose ads featuring Jones and other Paralympians have been airing for several weeks.

His then brother - in - law came to him to become the Chief Marketing Officer of 1 -800-Mattress right when it was starting out.