Unlike paid search advertising, organic search visibility doesn't happen overnight.
Not exact matches
Unlike SEO tools that lean on
paid positioning and
advertising, Searchlight helps brands connect with key buying personas via nonpaid channels such as the company website, organic
searches and social media — «where most traffic comes from anyway,» says Conductor co-founder and CEO Seth Besmertnik.
Unlike newspaper
advertising where you
pay for placement for a number of days (and have no guarantee of any leads at all), with
search engine marketing you are
paying based on the number of clicks - this is simply the nature of the beast.