This is where your customer
personas really come into play; the more you know about your
users» goals, the more you can shape content to
provide solutions before their problems arise.
In order to further effect the rights and license that you grant to Gigaom to your
User Submissions, you also hereby grant to Gigaom, and agree to grant to Gigaom, the unconditional, perpetual, irrevocable right to use and exploit your name,
persona, image, photograph, and likeness that you
provide in connection with any
User Submission, without any obligation or remuneration to you.