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simple and easy to read is always better — use the rule of 3: no more than 3 colors, 3
fonts, or 3 sizes of type —
utilize a consistent palette of colors that don't clash — make sure there is a strong contrast between the text and the background — keep it consistent (different pages shouldn't feel like a different site)-- keep in mind that most visitors scan websites from left to right (so consider placing important information on the left side)-- make your logo link back to the homepage — have links change color when you hover over them