Best Western is also rolling out GLo hotels, which are hip, midscale suburban boutiques with an emphasis on value, design and comfort and similar
Vib hotels located in more dense downtown areas.
Not exact matches
Hotel was awesome - perfect beach
vib to it and the staff were very accommodating.
Best Western is addressing their legacy issues with two new brands they are rolling out worldwide, the Glo and
Vib brands of newly built
hotels for a younger audience!
Moreover, Best Western
Hotels & Resorts now also offers
hotel products for new target groups: the two lifestyle brands
Vib and Glo and the Long Stay Concept Best Western Plus Executive Residency.
Since 2016, Best Western
Hotels & Resorts represents a total of seven individual brands: Best Western, Best Western Plus, Best Western Premier, Best Western Plus Executive Residency,
Vib, Glo and BW Premier Collection.
Several major
hotel companies have come out with new brands in recent years that target the growing market of millennials and their high - tech, social media lifestyles, like Starwood's Aloft, Marriott's AC
Hotels, InterContinental
Hotels Group's EVEN
Hotels and Best Western's
Vib.