Nike signed him to a five - year
endorsement deal in 1984 worth roughly $ 500,000 per year.
Along the way he's dramatically reduced expenses, eliminated dozens of unprofitable SKUs, terminated expensive celebrity
endorsement deals, made a major international push... and recently launched a line of all - natural, organic products.
Nike has built its success on celebrity and athlete -
endorsement deals, starting with running prodigy Steve Prefontaine in 1973 and continuing with one of the most successful shoe marketers of all time in Michael Jordan.
We cut the Cleveland Cavaliers
endorsement deal.
Granted some of
our endorsements deals were generating sales, but they were still unprofitable.
And while they highlight celebrity endorsements for big companies (with the exception of Rebecca Minkoff, who was making clothes out of her studio apartment at the time), the good business lessons learned from setting up and cashing in on such high - vis
endorsement deals can easily be applied to small companies.
They will go after
your endorsement deals.
The first Olympic Champion on Team USA usually gets the most clips played back over the ensuing two weeks, putting them in a better position for
endorsement deals and longer - term relevance than anyone on a team sport or who wins closer to the Closing Ceremonies.
Champions fight for seven - figure purses and sign lucrative
endorsement deals, and the manager takes a cut.
Moseley went onto ink
endorsement deals, host Saturday Night Live, and then gigs as long - time hosts on MTV's The Challenge and American Ninja Warrior on NBC.
Of course, if you apply the corporate angle to the game's two quarterbacks, that one isn't much of a contest: Peyton Manning, hard to avoid on your television even during the football offseason, is loaded up with far more brand
endorsement deals than his counterpart Russell Wilson.
Off - court, Sharapova has focused on businesses by collecting millions in
endorsement deals with brands such as Nike.
Although the Bachelor contestants aren't paid, many use their newfound fame to secure social media
endorsement deals or push their own products.
It is unclear how the announcement will effect
her endorsement deals.
While local sponsors may support the underdogs and athletes who haven't medaled, the biggest
endorsement deals typically just go to the top one or two competitors in each sport — headliners like Shaun White and Lindsey Vonn.
Under Armour, which generated nearly $ 4 billion in sales last year, has reported consistent double - digit sales growth as it expands into new product categories, places a bigger bet on the women's market, and sees stronger brand interest with key athlete
endorsement deals including NBA star Stephen Curry and golfer Jordan Spieth.
Maybe so, but the money paid to Paralympians isn't nearly what Olympians earn — at least in the U.S. «In the U.K., they're commanding seven figures in
endorsement deals,» said Snyder, citing the London Paralympics as the bellwether.
She's doing
endorsement deals left and right.
Adidas seemed to have a knack for inking
endorsement deals with the wrong players.
For reference, the highest - paid player in the NBA in 2015 was LeBron James, by Forbes's estimate, with a staggering $ 20.6 million salary, and
endorsement deals racking up another $ 44 million.
Curry, it's worth pointing out, has also pulled in a not - insignificant sum by signing (and subsequently extending)
an endorsement deal with Under Armour.
This approach is now common among athletes that sign
endorsement deals: don't just serve as an ambassador for an upstart brand, but get ownership, too.
For Olympic stars like Chloe Kim, a flood of
endorsement deals will come with their own financial challenges.
In addition to a line with Puma and a five - year
endorsement deal with Nike worth $ 40 million, Williams also has her own clothing line, Aneres, and a handbag and jewelry collection on the Home Shopping Network (HSN).
Over the course of her career, the 35 - year - old has earned tennis Grand Slam titles, Olympic gold medals and more than $ 84 million in prize money on top of a slew of
endorsement deals and multimillion - dollar partnerships.
Wambach did enjoy a slew of
endorsement deals, from Nike, Gatorade, Deloitte, Cree light bulbs, Triax wearables, and Scotts lawn care.
Nicole «Snooki» Polizzi, Mike «The Situation» Sorrentino and DJ Pauly D have parlayed their MTV hit into a minor media empire, creating workout videos, appearing on late - night talk shows, scoring
endorsement deals for vodka, bronzer and pistachios — even writing a novel and getting a gig on Dancing With the Stars.
Major
endorsement deals from companies like Under Armour (ua), Kellogg's (k), and Chase (jpm) come few and far between.
A gold medal in a popular sport can mean million - dollar
endorsements deals, commentating gigs, and more.
Graeme McDowell, professional golfer, discusses sponsorship opportunities and
endorsement deals that usually follow a championship win, and his charity which raises millions of dollars for children's medical research.
His endorsement deals earn him about $ 8 million annually.
The scandal ultimately cost Woods a number of lucrative
endorsement deals, while other sponsors shifted away from using him in marketing but did not end their contracts with him.
Tiger Woods
endorsement deal has led to a 30 percent increase in sales, according to Bridgestone Golf CEO.
The spokesperson said the company was providing Bone with Uber credit for his role in the launch, and specified that it is not a long - term
endorsement deal.
In 2015, the basketball legend walked away from a $ 14 million
endorsement deal with McDonald's to become part of Blaze Pizza's marketing campaigns.
The stats also arguably show the prevailing wisdom of Nike's golf strategy: apart from its multi-million-dollar men McIlroy and Woods, who each have long - term, head - to - toe
endorsement deals with the brand, it doesn't sponsor any other golfer that could reasonably be called a star.
Kevin Plank, Under Armour CEO, discusses celebrity
endorsement deals, including Tom Brady and competing with Nike.
Carter has negotiated many
endorsement deals for James including Beats Electronics, Verizon Communications and Coca - Cola (Sprite), according to Forbes.
Kevin Plank, Under Armour chairman, president and CEO, and New England Patriots quarterback Tom Brady discuss the company's newest
endorsement deal and its strategy to expand its brand.
The Rio events introduced the world to several breakout performers with the potential to become true household names — even if some of these athletes must hold off on those oh - so - lucrative
endorsement deals for a little while.
Adidas has also signed on key athletes to
endorsement deals that help elevate the brand in the eyes of consumers.
Endorsement deals with K - Swiss and Turtle Mountain's So Delicious beverages pushed her annual sales to over $ 200 million in 2010.
While a superstar like LeBron James will play in the league for over a decade and earn a great deal of money from personal appearances and
endorsement deals, the median NBA player has a career of only three to four years, and generates a relatively modest amount of outside income.
Conrad has
endorsement deals with Hasbro, Linea Pelle, AT&T and Avon.
That's not even mentioning his other endeavors like a YouTube channel, a production company, and
endorsement deals.
In spite of his comments about Louis Vuitton, West currently has
an endorsement deal with Adidas.
«I was expecting a traditional
endorsement deal proposal,» she says.
In much the same way that companies and brands will begin purchasing or creating hyper - niche publications, they will also begin pursuing
endorsement deals with micro-celebrities that regularly produce their own content.
Nearly all of Pompeo's earnings come from her long - running series «Grey's Anatomy,» though the actress also has
an endorsement deal with skin - care company Philosophy.
Washington also voiced a character in «Cars 3» and made money off of
her endorsement deals for Neutrogena and Movado.