Not exact matches
The Mountaineer will be launched with cable and network TV ads, full - color inserts in national publications and a special
promotion on the
World Wide
Web.
Around the
world, there are many magazines, both paper and
web, which offer book reviews and other services for book
promotion.
I came across an example of a bad
web design choice this morning while scanning the news online (which is the first of my book
promotion tasks every day as I seek ways to tie clients» books and expertise into what's happening in the
world).
I've had all the help in the
world with
web site design (I'm in the rarified company of authors who have been lucky enough, and smart enough, to engage a Cambridge, Massachusetts - based firm called AuthorBytes), but the book
promotion campaign has been entirely my own.
And some people won't explore new book
promotion opportunities because «new» requires energy and enthusiasm and experimentation, and they'd rather rely on what used to work and hope that, one day, we'll all snap out of the
Web 2.0
world and go back to stuffing envelopes, bringing them to the post office, making phone calls, and trying to convince 100 media contacts to please, please, please pursue a particular story angle (that may have been relevant when those envelopes were stuffed but, surely, will be have no relationship to anything going on in the news by the time they land on the media's desks).
As someone who has worked on the «
world wide
web» from 1996, everything the book talked about for book and site
promotion is spot on as it pertains to Google and SEO.
And then that
world comes crashing down in an apocalyptic meteor shower of editing, revising, cover design,
web hosting, newsletter building, marketing, free
promotions, blogging... the list goes on and on.