Website readers tend to skim rather than read.
Not exact matches
Aside from providing a more familiar and enjoyable reading experience, your
readers tend to view more pages, and spend far more time with your content compared with other
websites that were built with click and scroll in mind.
Conde Nast Senior VP Scott McDonald says that «consumer behavior with digital editions of magazines is very much like their behavior with print editions of magazines, and very much unlike their behavior with
websites» — Ad Age suggests that
readers tend to swipe through tablet editions from front to back instead of jumping between articles like web
readers.
Also,
readers tend to prefer to go to a single, obvious
website, rather than having to choose how to get in touch with you.
Their consistent and honest outreach to fans is an appreciated gesture that combined with well -
tended websites shows an attention to both detail and their
readers that hits a good balance of fun and function.
With the recent disappearance of the Sony
Reader PRS - 650 and PRS - 950 on Sony's
website and most retailers, it is apparent that Sony is getting set to launch a new line of ebook
readers, as they
tend to do in the third quarter of recent years.
Some 78 % of e-book
readers ages 16 - 29 said that they usually look for it first at an online bookstore or
website, and 16 % said they
tend to look first at their public library.
Access the full case study here (subscription required)(note:
readers commenting on the study noted that link labels that work in email newsletters may not necessarily work as well on
websites where
readers do
tend to stick around to «read» the content more thoroughly rather than skimming.