Sentences with phrase «while content marketers»

While content marketers have taken huge strides in measuring the efficacy of their content, they haven't invested enough in measuring the time and resources it takes to produce that content.

«While some content marketers might assume they know what's of value to the target audience, the best way to identify the best opportunities is to do market research before any content is created.

Not exact matches

While I do like promotions and offers, I'd appreciate it if marketers send me some useful content as well.

While attorneys rely on facts, content marketers differ somewhat in that they need to examine both qualitative and quantitative data.

One report found that 61 percent of successful content marketers had a documented strategy, while only 13 percent of unsuccessful marketers had one.

While interactive content has been heavily discussed over the past 18 months, 2017 is the year that marketers will really start to see massive returns on their investment.

Sure, mobile optimization has been an industry best practice for savvy marketers for a while, but with Facebook not far from being dominated by mobile use, brands will (finally) have no excuse for creating or distributing content that's not optimized for mobile.

While young / first - steps content marketers can learn many things from their more mature peers, one of the most striking — and encouraging — observations about those in the early phase is that 71 % agree that their organization is focused more on building long - term relationships than on getting quick results from content marketing.

«Podcasting will continue to grow substantially as more marketers begin to understand the value of reaching people while they are walking or driving via audio content.

While B2B content marketers continue to be challenged with producing enough content and producing the kind of content that engages — in addition to the ever - present challenge of «lack of time» — they are still making impressive strides.

While your company should certainly have a content strategy — a strategic plan for all its content usage across the enterprise — content marketers benefit from having a strategic road map that focuses exclusively on using content to attract, acquire, and engage prospects and customers.

Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.

While many content marketers stand by interviews as the best method of sourcing data for buyer personas, the rise of social media and the development of sophisticated crowdsourcing tools have been game changers.

While these posts will be best suited to beginners — who often struggle to connect the dots as they sift through the enormous amount of information available on content marketing — more seasoned content marketers may benefit from using them as checklists for covering the necessary bases.

Content marketers typically report to the marketing team, while content strategists report to the UContent marketers typically report to the marketing team, while content strategists report to the Ucontent strategists report to the UX team.

While the previous questions tackle some of the biggest strategy and planning issues in content marketing, they are just the tip of the iceberg when it comes to everything content marketers need to know to be successful at their craft.

While 89 % of B2B marketers have embraced content marketing, only 37 % have a documented content marketing strategy, and only 22 % say they are extremely... Continue Reading...

To get more value from content investments while providing a greater variety of information to prospective customers, many B2B marketers are repurposing.

According to a survey by Altimeter, while 53 % of marketers know content distribution is necessary, only 26 % are willing to invest in it.

While some marketers might think of incorporating storytelling in their B2B content marketing as a gamble, Laura Ramos of Forrester Research says it's time to make that gamble.

Tweet This: By co-creating content, marketers will increase quality and effectiveness while elevating relationships.

While, 47 % of the least effective content marketers did not.

While 44 % of B2B marketers say their organization is clear on what content marketing success or effectiveness looks like 55 % are unclear or unsure.

While Jordan may be speaking about marketing analytics, the principle is the same for content marketers and their work data.

While mainstream marketers define employee advocacy as a way of enabling employees to share content about their brands, in reality, it's designed to help enterprises adapt to the changing world of work.

The showcasing work will mostly be carried out by a web developer, while the last one (marketing) is the job of content marketers and / or social media marketers.

While I'm a huge fan of LinkedIn's Sophisticated Marketer series of eBooks (especially The Sophisticated Marketer's Guide to Content Marketing) and most of Rebecca Lieb's research (especially Contently's Content Methodology), the eBook that blew me away was Aaron Orendorff's «50 Best Social Media Tools From 50 Most Influential Marketers Online.»

For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes.

While we shouldn't be too worried by the slight dip in Facebook's user numbers, it's clear that people are increasingly spreading their social media behaviour across a wider variety of platforms, and marketers need to adopt a more «platform agnostic» approach to content and engagement if they're to keep pace with their audience's habits and preferences.

«While Facebook's move to prioritize friends» content over «passive» publisher and news outlet content may shock many marketers and agencies, we should fear not.

While brands aren't people, marketers» updates are often mixed in with consumers» friends» content.